Are you interested in collaborating with social influences to promote your product?
Looking for a way to find and connect appropriate influencers?
Social media influencers can share the brand message with a widely tailored audience.
In this article, we'll look at 6 one step to implement an effective influenza program for your business.
table of contents
Identify the goals of the influencer marketing campaign
To make your business's influencer marketing program successful you need to decide how the program fits your overall goals. All marketing channels play a role in moving the business need and the influencer's marketing program should not change either.
Generally, companies look for influencers to create and promote brand content related to the launch of events and products. But this is not the only reason marketers use influencers.
participant is, Augure's State of Influence Commitment 2015According to a survey, I mentioned the reasons for cooperation with influencers.
- Content promotion
- Product release
- Create content
- Event management
- Corporate communication
- SEO
- Crisis management
Define an ideal influencer profile
Social media influencers are social media users with reliability and reliability established. These are users who can persuade others for reliability and reliability.
The most important issue that marketers point out when developing influencer marketing programs is to identify appropriate influencers. There are various kinds of users who built large-scale follow-up online.
To coordinate the selection process, consider the following 5 important rules for potential influencers.
- Have a big involvement viewer
- Related to your customer
- It seems to be authentic
- Post active frequently on social media
- Tone and style suitable for your brand
Find a potential influence
I found that the influencer type is suitable for the brand, so you need to identify the influencers you want to be a partner. If you are not using influencer marketing software, there are several ways to find influencers manually.
Search hashtag
The easiest way to find the brand's influence is to find out who is already posting the brand online. Run a simple hashtag search to see if the brand supporters are already in you. You can also search related keywords in social media search to find influential users posting about the industry and competitors.
Use influencer marketing tool
There are many tools that will help you identify influencers throughout social media. When looking for influencer software, use the purpose of the program to guide the choice of technology platform. 5 required by Influencer marketing technology The main function of discovery, connection, involvement, adoption / payment (influencer), and measurement (success) through the platform is a function.
Ask for recommendations
Social influencers tend to know other influential people. Once you identify the influencer you enjoy working, ask another similar person for recommendation. Social media networks such as Instagram may even present their own recommendations when following influencers on the platform.
Reach for influential people
Once you identify the list of people affected by the brand you want to work with, build these partnerships. In order to start these relationships with the right foot, please reach out directly, know acquaintance and goal.
Directly reach out
Companies often rely on agencies cooperating to promote communication with influencers. However, 79% of social influential people want companies to reach out directly to them. It is attractive to outsource an agency, but influencers are most sensitive when contacting business directly.
Know people with influence
Brand influencer relationships must be mutually beneficial. Before reaching out, please find everything you can do about your influencer. By proceeding with this exercise you will be able to better align your influenza and brand and both will win. An important part of the outreach process is proving to Influencer that your opportunities are related to viewers.
Monitor progress
If you do not have an influencer marketing platform, please use Excel spreadsheets to record influencer information and posts. By using a consistent method to manage influencer relationships, you can grasp the progress and measure the health of the relationship.
Provide rewards
1, the biggest common myth about influencer marketing, is that all brand influencers want to earn incentives with money. However, when becoming a motive for influencers, several factors actually exceed cash compensation. Augure's research participants cited these as the most common motive.
55% Increase reach / increase viewers
45% Create quality content for viewers
Form 29% image
Buy 25% benefits (discount, free sample)
24% earn money
22% living new experience (travel, events, ...)
Traditional incentives are monetary payments and brand products, but companies can nurture influencer relationships through unique experiences and benefits.
For example, Tissot, the official time keeper of Tour de France, sponsored an influencer who participates in the event and shares his experience on social media. Roxy Quicksilver sent free clothing and discount codes to its influential people as follows.
Measure results
When promoting content using the influencer marketing program (for example, how much cheaper is the cost per engagement compared to other marketing channels) If you are trying to expand your brand with the influencer marketing program Investigate the number of impressions that an influencer can generate.
Conclusion
Digital marketers are aiming to connect with viewers at all times in a way that enhances brand recognition, enhances product recognition, and gives consumers the right impression. Marketers acknowledge that social channels are not only pleasing, as research on how social media marketing affects purchasing behavior continues to draw attention.
Today, the social media platform plays an essential role throughout the buyer's journey. However, it is not the social media channel itself that affects purchasing decisions. Peer-to-peer content and personal storytelling on these channels will affect sales.
Furthermore, it is important for social media influencers and daily customers to build and share brands on these channels, allowing companies to reach and resonate in a more natural and effective way. It is proof.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
