9 one way to turn your website into a social media hub

9 one way to turn your website into a social media hub

Is your site social?

Social media is no doubt a powerful marketing and communication tool for companies that accept it and for nonprofit organizations.

Still, most of us, our website is still a place where rubber encounters the road. It is a place to turn visitors into leads and prospects to customers. It is a place to build your list and sell your items.

Can you inject some of the "humanity" of social media into your website without sacrificing sales ability? Can I use social media to convert traffic to your website without leaving your community?

More and more companies indicate that this is a achievable and valuable goal. We believe that both will lead to better communication, foster brand loyalty, better, more responsive, more profitable enterprises.

Here are examples of 9 examples of how to integrate social media activities into your website to get the best results.

Add social media button to homepage

A few years ago, after you took me there for the first time, the idea of ​​sending people from your home page to another site seemed to be frustrating. However, many companies enjoy long-term benefits even taking into consideration the short-term risk of acquiring followers, fans, subscribers on the social media platform and sending them from the website.

Someone can follow you on Twitter, become LinkedIn with you, or subscribe to the YouTube channel so that you can keep the communication line long after leaving your website.

Connect your blog to your website

The boundary between the blog and the website is not ambiguous. Many companies have chosen to build the entire site on a traditional blogging platform like WordPress.

Regardless of whether your blog shares your domain with your website, you can see your blog posts from the homepage and improve the interactivity of your website.

Embed video on website

Few well-organized videos are appealing.Imagine adding a how-to or descriptive video to your product or service page ... how compelling?How much can you increase your conversion rate by showing examples of how other customers have been successful with your product?

Make your website shareable

The retweet button and the Facebook Like button are not just blogs. You can add it to any page of the website so that visitors can more easily share the content on the network.

Add presentation to website

If you are promoting a business through public speaking, you can post your presentation on the site to maximize the results.

The best way to do this is to set up a free account on SlideShare (I think YouTube for PowerPoint). After uploading the slides, you can embed that presentation on your website or blog with SlideShare. This will allow interactive experiences of visitors who can click slides.

Social Bookmarking New Content

When adding a new article or archiving your email newsletter to your site,StumbleUpon,Reddit,DeliciousPlease add them to the appropriate social bookmark site such as. These popular sites can lead a large amount of traffic to websites in a short period of time.

Add a box like Facebook to your website

We are all influenced by other people and are often called "social evidence". When we see friends and people, we are more open to like ourselves.

Visitors who add a box like Facebook to your site can quickly see the number of people who liked your business on Facebook. You can know the level of social media efforts by adding posts to the wall. Like a box.

In addition, it's easy for site visitors to like sites without leaving the site.

Feed to your website

Websites tend not to be updated frequently. It's probably getting worse due to the rise of blogs and social media.

If you do not have a website, you can keep fresh by adding feeds from all social media platforms that generate blogs, Facebook, Twitter, RSS feeds.

Use QR code to increase traffic volume

The QR code is an 2 dimensional barcode that can be scanned with a camera with a smartphone. Once scanned, people can be redirected to the website (there are other tricks as well). QR Code Marketing for Small BusinessHow QR Codes Can Grow Your BusinessPlease see the mechanism of.

Even posting QR codes on social media profiles and real world (direct mail, business cards, posters etc), you can use them to direct people to your website.

 

6 Steps to a Successful Social Influence Marketing Campaign

6 Steps to a Successful Social Influence Marketing Campaign 

Are you interested in collaborating with social influences to promote your product?

Looking for a way to find and connect appropriate influencers?

Social media influencers can share the brand message with a widely tailored audience.

In this article, we'll look at 6 one step to implement an effective influenza program for your business.

Identify the goals of the influencer marketing campaign

To make your business's influencer marketing program successful you need to decide how the program fits your overall goals. All marketing channels play a role in moving the business need and the influencer's marketing program should not change either.

Generally, companies look for influencers to create and promote brand content related to the launch of events and products. But this is not the only reason marketers use influencers.

participant is, Augure's State of Influence Commitment 2015According to a survey, I mentioned the reasons for cooperation with influencers.

  • Content promotion
  • Product release
  • Create content
  • Event management
  • Corporate communication
  • SEO
  • Crisis management

Define an ideal influencer profile

Social media influencers are social media users with reliability and reliability established. These are users who can persuade others for reliability and reliability.

The most important issue that marketers point out when developing influencer marketing programs is to identify appropriate influencers. There are various kinds of users who built large-scale follow-up online.

To coordinate the selection process, consider the following 5 important rules for potential influencers.

  • Have a big involvement viewer
  • Related to your customer
  • It seems to be authentic
  • Post active frequently on social media
  • Tone and style suitable for your brand

Find a potential influence

I found that the influencer type is suitable for the brand, so you need to identify the influencers you want to be a partner. If you are not using influencer marketing software, there are several ways to find influencers manually.

Search hashtag

inssta-hastag-organic-cosmetic 6 steps to a successful social influence marketing campaign

Instagram

The easiest way to find the brand's influence is to find out who is already posting the brand online. Run a simple hashtag search to see if the brand supporters are already in you. You can also search related keywords in social media search to find influential users posting about the industry and competitors.

Use influencer marketing tool

There are many tools that will help you identify influencers throughout social media. When looking for influencer software, use the purpose of the program to guide the choice of technology platform. 5 required by Influencer marketing technology The main function of discovery, connection, involvement, adoption / payment (influencer), and measurement (success) through the platform is a function.

Ask for recommendations

Social influencers tend to know other influential people. Once you identify the influencer you enjoy working, ask another similar person for recommendation. Social media networks such as Instagram may even present their own recommendations when following influencers on the platform.

Reach for influential people

Once you identify the list of people affected by the brand you want to work with, build these partnerships. In order to start these relationships with the right foot, please reach out directly, know acquaintance and goal.

Directly reach out

Companies often rely on agencies cooperating to promote communication with influencers. However, 79% of social influential people want companies to reach out directly to them. It is attractive to outsource an agency, but influencers are most sensitive when contacting business directly.

Know people with influence

Brand influencer relationships must be mutually beneficial. Before reaching out, please find everything you can do about your influencer. By proceeding with this exercise you will be able to better align your influenza and brand and both will win. An important part of the outreach process is proving to Influencer that your opportunities are related to viewers.

Monitor progress

If you do not have an influencer marketing platform, please use Excel spreadsheets to record influencer information and posts. By using a consistent method to manage influencer relationships, you can grasp the progress and measure the health of the relationship.

Provide rewards

1, the biggest common myth about influencer marketing, is that all brand influencers want to earn incentives with money. However, when becoming a motive for influencers, several factors actually exceed cash compensation. Augure's research participants cited these as the most common motive.

55% Increase reach / increase viewers
45% Create quality content for viewers
Form 29% image
Buy 25% benefits (discount, free sample)
24% earn money
22% living new experience (travel, events, ...)

Traditional incentives are monetary payments and brand products, but companies can nurture influencer relationships through unique experiences and benefits.

For example, Tissot, the official time keeper of Tour de France, sponsored an influencer who participates in the event and shares his experience on social media. Roxy Quicksilver sent free clothing and discount codes to its influential people as follows.

Measure results

When promoting content using the influencer marketing program (for example, how much cheaper is the cost per engagement compared to other marketing channels) If you are trying to expand your brand with the influencer marketing program Investigate the number of impressions that an influencer can generate.

Conclusion

Digital marketers are aiming to connect with viewers at all times in a way that enhances brand recognition, enhances product recognition, and gives consumers the right impression. Marketers acknowledge that social channels are not only pleasing, as research on how social media marketing affects purchasing behavior continues to draw attention.

Today, the social media platform plays an essential role throughout the buyer's journey. However, it is not the social media channel itself that affects purchasing decisions. Peer-to-peer content and personal storytelling on these channels will affect sales.

Furthermore, it is important for social media influencers and daily customers to build and share brands on these channels, allowing companies to reach and resonate in a more natural and effective way. It is proof.

 

 

 

5 one way to sell more products through social media

5 one way to sell more products through social media

Do you want to raise more sales with social media?

Are you looking for ways to encourage more people to purchase?

There are several adjustments to optimize social commerce initiatives and to win the competition.

In this article we will look at one way of selling 5 more on social media.

Discover the most used platform by customers

An important initial step for a successful social commerce plan is to evaluate areas where customers are most active. You can also see which social network has the highest conversion rate when users visit via social link.

Perform an audit to identify where customers are most talking about brands, industry, products / services, and competitors. By monitoring the conversation, you can grasp where the discussion is. Use social media monitoring tools to track, hear and engage potential customers and existing customers.

In many businesses, we extend our work to too many social platforms and reduce the impact of that effort. Instead, focus on high priority platforms. Based on the involvement of the audience, find the top 2 ~ 3 networks and move from there.

Simplify the purchase process

Do not over-complicate your social media marketing. Please concentrate on your main purpose, sales.

Most consumers are seeking simplicity. When purchasing trips are easy, there is a high possibility of recommending products and services. It may be wrong if the sales funnel requires several clicks and search on the page before the customer purchases it.

The purchasing process should be as simple as possible. Understand the points properly so that consumers can easily navigate from social networks to landing pages.

Make sure that social copy is direct and Call To Action / call to action is strong. Your content must not only be action driven but also accurately guide what people expect. Maximize clicks from social to sites by limiting site redirection and other common link errors.

Optimize your site for mobile social media users

Your mobile presence is more important than ever. We value the turning points of mobile Internet users higher than those on the desktop. That is, the mobile shopping experience from your social channel must be fluid and streamlined.

First of all, we evaluate how well the site works with mobile devices. Page speed is 1 of the most important aspect for site performance. Google's PageSpeed ​​ToolsYou can use a free tool like Test your site speed on your desktop or mobile device and get inspiration for improving it.

Google's-PageSpeed-Tools 5 one way to sell more products through social media

See also: Google's PageSpeed ​​Tools

You can use the same tool on your websitemobile-friendly testYou can also run.

Consider optimizing photos for mobile. Reduce HTML, CSS, and JavaScript. We prioritize visual content. Addressing these common problems will speed up the site.

Many consumers do not purchase again from the online site if the initial experience is hindered by the performance of the inadequate site. In the case of business selling by social, it relates to ease of use. That is how simple it will be from consumer point A to point B (from social media post to checkout).

Use CTA to guide buyers

For mobile users, it is not just the speed and simplicity of the site. You must clarify to consumers what you sell and how they can purchase. This means that your message must be clear on the mobile. You can start by adding actions to encourage action.

Consumers regularly make purchasing decisions on social networks such as Pinterest, Instagram, Facebook. Specifically, Facebook's business page has an option to choose from 11's CTA.

CTAs-choose-a-button 5 one way to sell more products through social media

For Instagram, you can choose photos and video ads from 8 CTA, including sign up now, make a reservation now, contact us, Learn More, buy now and so on.

Please do heavy work for mobile campaigns using your social media buttons. Regardless of which social media channel you choose, the CTA button should clearly guide the customer's purchase trip.

Encourage customer reviews

Social media is one of the best tools for building brand loyalty and attracting new fans.When it comes to social commerce, keep in mind the importance of customer reviews and conversations about products and services.Pew Research Center (Pew Research Center )According to the 40% of adult consumers in the US always read the customer's reviews online before purchasing.

If the customer is doing great things about your business, how do you capture that feeling at the review site? Sit down and do not expect your customers to review the site and say nice things. To get customer reviews, you need some push & pull.

To actively respond to customer reviews, we track conversations on which brands, products, or services are posted on social media. Social media monitoring tools can streamline this process to capture the negative and positive experiences customers are sharing about your brand.

Once the conversation is stable, let's encourage and provide incentives to leave reviews. Those who wrote a positive review may already be regarded as passionate users or power users. However, it is important to guide the customers of the rest of your bestsellers in the correct direction of the review.

Direct mail asking about customer experience works well, but we also approach social users. Build up relationships with people who talk to you online. Because of negative emotions, your goal is to restructure trust. For positive comments, ask the user if they want to share comments on the review site.

When requesting a review, enter the link and details to clarify where to post the comment. Again, I appreciate the time and effort to talk about your business. Especially when the customer shares negative experience or constructive feedback, we will monitor and respond to the review over time.

Consider including discounts to give deep feedback. If it is not within your budget, ask them to share your positive remarks on your social channel. People love to be recognized by business, simple social share can go a long way.

Conclusion

Social commerce is a new direction of e-commerce and social sale.YOTPOAn online store with an aggressive social presence has found that it has a selling rate 32% higher than it is without it.

Your social team should also be able to handle incoming messages over the network as quickly as possible. From customers1 in 6 social messagesJust receive a response from the retailer. And the demand for social answers is increasing more and more.

5 two hints in this article will help you win your competitors by improving your social sales efforts, in addition to being sensitive and sensitive on social media.

 

 

 

5 two tips for social media management of large enterprises

5 two tips for social media management of large enterprises

Are you struggling with the task of managing large social media?

Are you using social media for large companies?

Maintaining the existence of unified social media in complex organizations is difficult.

In this article, we will share one important element of company-wide social media 5.

To maintain consistency

Management of social media in complex organizations is not easy. There are multiple departments and departments, multiple leaders, multiple policies, all of which can be confusing and dissatisfied.

ag-adobe-branding 5 two hints of large enterprise social media management

Adobe has several products, but all social media properties consistently reflect the entire brand.

Without a tied social media plan, messages will mix, duplicate accounts, duplicate posts, or the audience will be confused.

result? The entire social media world of the company collapses around you. OK, it may be a bit dramatic, but you get points.

1 people can not manage these social media accounts in complex organizations with many divisions (perhaps multiple brands or products). At the same time, these accounts must be totally consistent.

To lead

Just as you have an organization-led CEO, you need 1 unbearable leaders to oversee the organization's social media as a whole. In this article, suppose that you are.

For the sake of explanation, let's take a look at the company-wide social media initiatives as "region". As a leader, you are "Regional Social Media Manager".

You need to oversee the entire scope of your organization's social media and be responsible for managing the entire social media, team organization, and social media policy settings.

leadership 5 two tips for social media management of large enterprises

See also: LinkedIn

Your team members seem to represent 1 in many different departments (or "districts") each with its own goals and objectives. These team members are your "district social media manager".

Choosing a team of district managers is important as it is the basis of the remaining social media efforts.

Include those who are familiar with the requirements, goals and objectives of each district as an important element of the success of social media within complex organizations.

Inventory

I have seen it over and over. Large enterprises have lost control of the presence of social media. A rogue Facebook page will start popup. The department head creates a handle for Twitter. This basically violates everything the whole organization means.

Perhaps it is the department or region that everyone's worst criminals have determined to need to exist on all social media channels.

The team's first business item is to inventory the organization's social media presence and determine the channels and pages that are set up.

To find these accounts, ask each district manager to provide a list of social media pages that are officially recognized within their territory.

But the fun will not stop there. Other profiles and pages may be present, but I do not know about that. Check on the web whether there are unauthorized (informal) sites that are presented as departments or the company as a whole.

knowem1 5 two hints of large enterprise social media management

knowem2-1 5 two hints of large corporate social media management

参照:The KnowEm https://knowem.com/

In your search you will find 3 things that there are too many social media pages, many hates and many unnecessary channels.

You can find far more "official" pages (that is, those who did OK somewhere in the company) than you really need. In some cases, 2 more than one can be found that serve exactly the same purpose.

This generally happens when someone quits their job and their substitute does not recognize existing pages. Also, the current page's KHI happens, and the reorganization and page changes are difficult to carry, leaving him or her in hibernation, deciding to just create a new one and accusing someone to get tired did.

You will often find pages of social media that have not been asked by the company. Perhaps your fans of products and services may have decided to start a page for you. Or perhaps I just wanted to make use of your organization's reputation.

So what is a big deal? The problem is that the message posted on the page may not be on the line of the message the organization wishes to send. Deleting these pages is not easy.

Sometimes you will be fortunate. You can reach out by finding the owner page that understands the page completely and deletes it.

When you encounter problems such as you can not find the owner page, or the platform does not have an email sent anywhere, you are violating the profile to delete the fraudster.

There are lots of red tapes to go through, so revealing something like this will be patient.

Once I find an irrelevant page, I evaluate whether the company really needs to be on that particular platform. An employee just created the existence of a company or department and it is not necessary.

Some of the specific social media channels are more effective than others to reach the audience. Therefore, it is not necessary if viewers are not on the channel.

Educate the team

Sending notes to the manager of your social media district is not enough for everyone to head in the same direction. It is necessary to look around the face.

Face-to-face? What is this crazy man talking about? Face-to-face meetings do not necessarily mean gathering in a single room. Conferences are equally effective in virtual formats. As a possible solution, consider Google Hangout or Google Go To Meeting.

Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)

hangout-on-air 5 two tips for social media management of large enterprises

Reference: https: //www.flickr.com/photos/curiouslee/9140979306/

Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)

Since there are many foundations to cover, we recommend that you hold several meetings instead of trying to put everything together.

As a regional manager, your job is to put everyone on the same page about their colleagues' audience, purpose, style guide, editing calendar, personal assignment, resources, and expected results.

Establish internal target audience (both high level and micro level) so that your team understands those who are speaking and can submit accordingly. Please make this very clear as it affects everything under the line.

If you do not have a social media style guide, please create a social media style guide and share it with all the district managers.

But let's assume that in this conversation you have. Before the meeting, please ask all participants to read the guide thoroughly. In the conference, you can answer the documents and questions and understand the importance of consistency.

Like other projects, calendars are essential. I will definitely explain how to set up company-wide and departmental editing calendars, how to select content and set schedule, approval process and so on.

Clearly, each district manager and its team must be familiar with the roles assigned to both the entire organization team and department team. Otherwise, it will be finished immediately in the place you started.

To make assignment easier, you set up a social media management system such as HootSuite etc. With HootSuite, you can create multiple users and assign each role.

hootsuite 5 two tips for large enterprise social media management

参照:Hootsuite http://signupnow.hootsuite.com/br-apac/?&utm_source=google&utm_medium=cpc&utm_campaign=selfserve-bau-apac-en-asia-row-pua-search_branded_alpha&gclid=CjwKCAjwmqHPBRBQEiwAOvbR8_M86lDsZvucrR_Z5_DYeWyrL3SD3mxp3VsO-5iqz-JTmW7rGU1aCBoC44YQAvD_BwE

Even if there is a great team and everyone has individual tasks, no one can work without proper resources. There is no thing that reduces productivity, such as not knowing the necessary place when necessary.

Please prepare a content management system for team members to draw out contents such as logos, images, and useful materials.

Of course, we will establish criteria for measuring results. Determine key performance indicators, provide access to analytical programs, and assign report schedules.

Encourage company support

Tell other members of the organization about your team's social media efforts and help invoke excitement about new initiatives. I encourage them to inform goals and goals, share updates and express their opinions.

Ensuring that people in the organization participate in social media channels is a very effective way to amplify content. Do not miss this opportunity.

Support is linked to direct connection. Please collect insights and seek suggestions and comments to inform everyone that it is part of the company's efforts.

Cross over you

Let's organize the environment surrounding the confusion of social media within a complex organization and start the team together. My advice is general. You need to adjust and adapt it for your organization, but it's a solid foundation for building.

 

 

 

How to approach YouTube users who do not speak Japanese (2)

How to approach YouTube users who do not speak Japanese (2)

Translate channel description

When a user speaking another language accesses your YouTube channel, you can see that you are interested in what you have seen. One way to help attract attention is to provide a channel description in their language.

Entering a description of the description will help you influence the SEO of the entire channel. If you are describing a good channel in Japanese, it will be rich in keywords. By translating these keywords into other target languages, I tell YouTube that new audiences should be sent in your way.

The video below shows how to translate channel names and descriptions.

Review of time zone when scheduling video releases

If you need to target audiences in different time zones, it may be difficult to find the perfect video release time. We recommend choosing optimized release times for all of the targeted areas. This implies that potentially multiple viewers may promote ranking of videos on YouTube Analytics, not 1, potentially leading to more viewers.

YouTube Analytics is worth it, but it takes less time to provide information. Instead, you need to gain these insights using third party tools such as TubeBuddy and VidIQ.

In addition, you can publish extra social media posts, select the right time for your secondary audience, and promote your video.

Reply to comment field in customer's language

comment-1 How to approach YouTube users who do not speak Japanese (2)In order to have people around the world show your videos, treat them like a person who speaks Japanese.

You do not have to keep a long conversation in other languages. The acknowledgment of the comment creator of the second language can go a long way. It may also encourage repeated comments and encourage others to follow it.

Displaying your YouTube viewers and hoping you to go extra helps convert them to subscribers and potentially customers.

Please nod to your expanding international audiences

I appreciate that everyone will be recognized. You do not need to create dual-language YouTube content to please regional viewers, but here's a quick way to nod it in several ways.

  • Include them in the competition / prizes.
  • I recognize the national holidays.
  • Respect for commenters in foreign languages.

Keep in mind that videos are closer to media than other forms of content marketing. Speak directly to them, to show your audience that you are aware of them, to notice you, to like it, to love and trust. Occasionally giving a local audience a no no is a great help.

Conclusion

Once you've established a relationship with a Japanese speaking YouTube audience, use these methods to expand reach, influence and customer base for users speaking other languages.

Be sure to benchmark YouTube Analytics before initiating and tracking changes in global analysts. If you have a great success in the second international market, consider starting another channel for market entry.