by Nguyen My Huyen | October 26, 2017 | SEO, Inbound business, Website
Inbound marketing strategy
SEO is now part of the growing online marketing ecosystem "inbound marketing". For inbound marketing strategy,
- Content marketing by blogs, videos, news articles, copywriting
- Search engine marketing by organic channels such as local, mobile, vertical search
- Social media marketing on platforms such as Facebook, Twitter, Google+, forums
- Community involvement, outreach, customer service
- Introduction of links and non-external traffic
- Brand marketing utilizing direct traffic and brand search including news and PR
- Email marketing
- Optimize conversion rate
- Improved design and interface and user experience due to page speed
- Customer retention and lifecycle management
- Boat load of other activities
However, there are very few companies with 1 people 1 people. After all, you can not build links without content to point to them. You can not join the community without building a community through social media marketing.
SEO as inbound marketer
Even though internal education centering on SEO is a leading company, it is essential to have someone to be a steward of online presence and search of the site
performance.
SEO needs to secure a posture "to be frustrated here". All our efforts are working on our designers, content creators, social media managers, spokesmen, search engines friendly strategies.
SEO should continue to support the larger inbound marketing team to get better
We will do marketing in the following way.
- Analyze keyword data and trends, track traffic and links per content, and help content managers create engaging and keyword-rich linkable content.
- Please cooperate with the development team to make the site faster, crawlable, error free, traceable.
- Build relationships with influencers in the space and utilize those relationships for linking and sharing.
- Work with marketers and PR director to ensure a solid and consistent brand strategy and to ensure that it is seeded in the right place to maximize authority and influence.
- Sinking into analytics to support conversion rates Share analytics data with business development and account management teams to help maintain search-led customers.
- Work with UX and the design team to ensure that the site that provides a nice experience for the user is a useful experience for search engines.
- We constantly evangelize SEO internally through continuous education and faithfully claim SEO best practices at every conference.
By starting SEO as a series of collaborations with more professional colleagues, you can build an inbound marketing program as a team.
Reference: https://www.searchenginejournal.com/the-relationship-between-seo-and-inbound-marketing/62537/
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
by Nguyen Mai Huong | October 23, 2017 | Inbound business
France has the most visited foreign tourists in the world.
The number of tourists in France is the world's leading tourism power that boasts top with more than 30 years and according to the announcement of the French Ministry of Foreign Affairs, 2015 has recorded the number of tourists of 8,450 million, at least not less than 30 years immovable status It looks like.
In the "Statistics Report 5" announced by the ICCA (International Conference Association) in 2014 month, Paris is 2014 cases by 214 number of times (preliminary value) held by cities by 1 year, 2015 place in Paris and "World Economic Forum" In the Travel and Tourism Competitiveness Report 2, France is ranked XNUMX in the ranking of travel and tourism competitiveness, and the country is undoubtedly one of the world's best "travelers gather", "a country that is good at gathering travelers" It is understood that it is.
Tourism power France France, why is popular
Blessed with rich nature in France
The sea surrounding France is the Atlantic Ocean, the Mediterranean, and the English Channel.
Many mountains in the country are also a ski sightseeing powerpower, and 2015 million people have visited the ski area in 5500 year.
And the French climate is divided into 4 of oceanic, continental, mountainous and Mediterranean, and there are many temperate places overall, so it does not matter if it is too cold throughout 1 year!
France is a country in Europe and has five Belgium, Germany, Luxembourg, Switzerland, Italy and Spain.
Britain arrives in about 1 hour by train, so it is nearly near.
Thanks to that, European people in neighboring countries can easily go to France.
In fact, tourists who visit France exceed 50% are German, British, Belgian, Italian and others in the neighboring countries.
Reference:France basic data
France has many sightseeing spots
But, of course, the charm of France is not just goodness of location.
There is a world heritage of 38 in the country, there is a museum of 8,000, history, culture and well-knownness are perfect.
It is also the country of gourmet food in the largest agricultural power country in Western Europe.
French cuisine became intangible cultural heritage of UNESCO.
In addition, Tour de France, winter sports such as football and skiing are also popular.
Tourist spots are consolidated and it is convenient for tourists
One of the reasons why there are a lot of tourists to France is that there are many tourist attractions and places are concentrated.
Paris is a small city about 10 km in diameter so it is very convenient for tourists to move around in that area.
Many business trips and many business trips as a business
And the other is that not only tourists but business travelers are included.
Attracting business travelers at events and trade fairs is also being done as one of the national policies.
As a world famous event "Paris collection" can be mentioned.
Other than the Cannes Film Festival, the Monaco Grand Prix and the French Open Tennis are also popular, and in trade fairs there are all kinds of trade fairs in France, including cars, objects, food relations, eyeglasses and architecture.
In addition, the proportion of business travelers who visit Buddha to seek such events and trade fairs seems to occupy about 4X of the number of tourists.
Especially business related business trips are a status and a pleasure as well as many people are looking forward to business trips every time, since hotel and restaurant fee, sample purchase etc. can be dropped by expenses, it is easy to drop money It is also a point to notice.
Provide convenient transportation system
You can go anywhere with the same ticket
Speaking of France is a popular city in Paris.
Since there is only a train company called SNCF, it can be purchased at any station.
In Paris there are only one subway, tram (tram), bus company, so always use the same ticket at any distance and any means of transportation.
Even tourists can rent cars and bicycles
There are places where foreigners can easily rent bicycles easily in French cities around 1,200 places.
Electric vehicles can also be borrowed in Paris near 1,000 places just like the previous bicycle system.
The number of airports is 44, even if it is near Paris, the international airport is 3
The area of ParisWith 105.4 km² in Japan's TokyoIt is said that there is only the inside of the Yamanote line.
Yet, there are three airports that can arrive and depart as international flights.
The goodness of the undercarriage can be said to be an important point for tourists too.
Enhancement of information services for tourists
Even if you visit France from any country in the world, there is nothing to worry about information.
In France there is the information center of the Tourism Board of Government, where you can always get information on the popular places in France.
The government tourist information information center has 6 offices in Paris because the staff can talk in 10.
Even if tourists can not speak French and English, such as seasonal information, events, maps, sightseeing tours, museums, concerts, sightseeing buses, hotel reservations, etc., help is provided for easy traveling.
It is also possible to purchase tickets on the site.
There is also a problem in tourism power
There is also a problem in tourism nation 1 place.
Despite the fact that France is the most tourist country in the world, the tourism income ranking is surprisingly 1 place, not 4 place.
There is a report that there are more tourist incomes in the United States and Spain that continue with 2 position 3 place.
Reference:International tourism revenue worldwide ranking / transition by country
The reason is that tourists stay at 7 night on average when visitors go to France, but in the US they stay for about 2 weeks.
The current French tourism problem is to lengthen staying stay.
Summary
The advantage of France is to bring benefits.
However, thanks to the benefits, France has 30 consecutive tourists number 1 year, because there are various efforts of the government, such as transportation and information service.
If I want to develop the tourism industry, I think that there are many points to learn from the tourism power France.
Reference:
http://www.arange.co.jp/inbound_news_arange_france_inbound_01/
http://www.arange.co.jp/inbound_news_arange_france_inbound_02/
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
by Nguyen My Huyen | October 2, 2017 | Inbound business, Social Media
Are you struggling with the task of managing large social media?
Are you using social media for large companies?
Maintaining the existence of unified social media in complex organizations is difficult.
In this article, we will share one important element of company-wide social media 5.
To maintain consistency
Management of social media in complex organizations is not easy. There are multiple departments and departments, multiple leaders, multiple policies, all of which can be confusing and dissatisfied.
Adobe has several products, but all social media properties consistently reflect the entire brand.
Without a tied social media plan, messages will mix, duplicate accounts, duplicate posts, or the audience will be confused.
result? The entire social media world of the company collapses around you. OK, it may be a bit dramatic, but you get points.
1 people can not manage these social media accounts in complex organizations with many divisions (perhaps multiple brands or products). At the same time, these accounts must be totally consistent.
To lead
Just as you have an organization-led CEO, you need 1 unbearable leaders to oversee the organization's social media as a whole. In this article, suppose that you are.
For the sake of explanation, let's take a look at the company-wide social media initiatives as "region". As a leader, you are "Regional Social Media Manager".
You need to oversee the entire scope of your organization's social media and be responsible for managing the entire social media, team organization, and social media policy settings.
See also: LinkedIn
Your team members seem to represent 1 in many different departments (or "districts") each with its own goals and objectives. These team members are your "district social media manager".
Choosing a team of district managers is important as it is the basis of the remaining social media efforts.
Include those who are familiar with the requirements, goals and objectives of each district as an important element of the success of social media within complex organizations.
Inventory
I have seen it over and over. Large enterprises have lost control of the presence of social media. A rogue Facebook page will start popup. The department head creates a handle for Twitter. This basically violates everything the whole organization means.
Perhaps it is the department or region that everyone's worst criminals have determined to need to exist on all social media channels.
The team's first business item is to inventory the organization's social media presence and determine the channels and pages that are set up.
To find these accounts, ask each district manager to provide a list of social media pages that are officially recognized within their territory.
But the fun will not stop there. Other profiles and pages may be present, but I do not know about that. Check on the web whether there are unauthorized (informal) sites that are presented as departments or the company as a whole.
参照：The KnowEm https://knowem.com/
In your search you will find 3 things that there are too many social media pages, many hates and many unnecessary channels.
You can find far more "official" pages (that is, those who did OK somewhere in the company) than you really need. In some cases, 2 more than one can be found that serve exactly the same purpose.
This generally happens when someone quits their job and their substitute does not recognize existing pages. Also, the current page's KHI happens, and the reorganization and page changes are difficult to carry, leaving him or her in hibernation, deciding to just create a new one and accusing someone to get tired did.
You will often find pages of social media that have not been asked by the company. Perhaps your fans of products and services may have decided to start a page for you. Or perhaps I just wanted to make use of your organization's reputation.
So what is a big deal? The problem is that the message posted on the page may not be on the line of the message the organization wishes to send. Deleting these pages is not easy.
Sometimes you will be fortunate. You can reach out by finding the owner page that understands the page completely and deletes it.
When you encounter problems such as you can not find the owner page, or the platform does not have an email sent anywhere, you are violating the profile to delete the fraudster.
There are lots of red tapes to go through, so revealing something like this will be patient.
Once I find an irrelevant page, I evaluate whether the company really needs to be on that particular platform. An employee just created the existence of a company or department and it is not necessary.
Some of the specific social media channels are more effective than others to reach the audience. Therefore, it is not necessary if viewers are not on the channel.
Educate the team
Sending notes to the manager of your social media district is not enough for everyone to head in the same direction. It is necessary to look around the face.
Face-to-face? What is this crazy man talking about? Face-to-face meetings do not necessarily mean gathering in a single room. Conferences are equally effective in virtual formats. As a possible solution, consider Google Hangout or Google Go To Meeting.
Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)
Reference: https: //www.flickr.com/photos/curiouslee/9140979306/
Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)
Since there are many foundations to cover, we recommend that you hold several meetings instead of trying to put everything together.
As a regional manager, your job is to put everyone on the same page about their colleagues' audience, purpose, style guide, editing calendar, personal assignment, resources, and expected results.
Establish internal target audience (both high level and micro level) so that your team understands those who are speaking and can submit accordingly. Please make this very clear as it affects everything under the line.
If you do not have a social media style guide, please create a social media style guide and share it with all the district managers.
But let's assume that in this conversation you have. Before the meeting, please ask all participants to read the guide thoroughly. In the conference, you can answer the documents and questions and understand the importance of consistency.
Like other projects, calendars are essential. I will definitely explain how to set up company-wide and departmental editing calendars, how to select content and set schedule, approval process and so on.
Clearly, each district manager and its team must be familiar with the roles assigned to both the entire organization team and department team. Otherwise, it will be finished immediately in the place you started.
To make assignment easier, you set up a social media management system such as HootSuite etc. With HootSuite, you can create multiple users and assign each role.
参照：Hootsuite http://signupnow.hootsuite.com/br-apac/?&utm_source=google&utm_medium=cpc&utm_campaign=selfserve-bau-apac-en-asia-row-pua-search_branded_alpha&gclid=CjwKCAjwmqHPBRBQEiwAOvbR8_M86lDsZvucrR_Z5_DYeWyrL3SD3mxp3VsO-5iqz-JTmW7rGU1aCBoC44YQAvD_BwE
Even if there is a great team and everyone has individual tasks, no one can work without proper resources. There is no thing that reduces productivity, such as not knowing the necessary place when necessary.
Please prepare a content management system for team members to draw out contents such as logos, images, and useful materials.
Of course, we will establish criteria for measuring results. Determine key performance indicators, provide access to analytical programs, and assign report schedules.
Encourage company support
Tell other members of the organization about your team's social media efforts and help invoke excitement about new initiatives. I encourage them to inform goals and goals, share updates and express their opinions.
Ensuring that people in the organization participate in social media channels is a very effective way to amplify content. Do not miss this opportunity.
Support is linked to direct connection. Please collect insights and seek suggestions and comments to inform everyone that it is part of the company's efforts.
Cross over you
Let's organize the environment surrounding the confusion of social media within a complex organization and start the team together. My advice is general. You need to adjust and adapt it for your organization, but it's a solid foundation for building.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
by Nguyen Mai Huong | September 27, 2017 | How to attract customers
出典: https: //unsplash.com/
Among the complaints that foreign tourists can easily feel are 3, especially language support, settlement service, and communication environment.
And these 3 are likely to cause problems in inbound business.
In order to avoid such a thing, it is important to take measures to prevent troubles in 3 of language correspondence, payment service, and communication environment when doing inbound business.
Language measures
Dissatisfaction with language correspondence is the most easy for visiting foreign tourists to visit.
However, that does not mean that we have to adopt staff who can speak foreign languages at every store that does inbound business.
Visiting Foreign tourists There are several points to the tourist's language response.
By holding down the following 3 points, you will be able to prevent problems with language support.
Always remember to smile for customers
Visiting foreign tourists do not consider clerks to "respond in their own languages".
Rather, there are a lot of people who feel that when they are handled in their own languages, "they have come abroad, the atmosphere of the overseas can not be tasted."
For example, when you go on a trip to the USA when you travel to the United States, you are greeted with "Hello, welcome" in Japanese, not in English, and when you are sent out as "Thank you" on your way home, the mood of traveling I think that you can imagine waking up.
Instead of being greeted with "Hello" with a smile, being sent out as "Goodbye" can taste the atmosphere of the United States.
And the fact that foreign visitors actually feel dissatisfied with store clerks is an act of saying "a clerk draws one step when foreigners enter the store" rather than being able to communicate the words.
In other words, The store clerk can not speak a foreign language, and it is transmitted to the other person that he / she has a weak consciousness to foreigners.
That gives the impression that foreign tourists "have disliked foreigners?", "It is a non-friendly clerk ...".
For that reason, it is important that the point of customer service by foreign tourists respond brightly with a smile.
And greetings are accepted in simple foreign languages, where it is hard to communicate,
Tell the hard work using body language etcIf you do, you can make a good impression on foreign tourists.
Prepare the item description etc. beforehand
However, no matter how smiling you are in contact with brightly, there are things you have to tell firmly.
For example,There is a possibility that if you do not understand and understand firmly such as how to use products and how to handle duty-free goods, it may develop into other troubles.
In order to avoid such things, prepare explanatory notes and notes written in several languages beforehand such as detailed description of the features and color of the product, inventory of size, raw materials etc and notes on duty-free products It is important to keep it.
Especially, let's prepare 3 languages of English, Chinese and German.
reference:5 languages that should be supported for inbound multilingual correspondence
In addition, it is important to note in several languages about POP, such as "Dressing room is here", "Currently in use", "Register here" etc.
Use tools
Hiring a staff who can speak foreign languages to fluent is a language response measure for the most reliable foreign tourists.
However, finding such talent is not easy.
Also it is not easy for employees already working to learn English.
In that case, there are some useful tools that can accommodate foreign tourists' languages even if they can not speak foreign languages.
Utilizing them makes it possible for foreign travelers to enjoy shopping and services without feeling dissatisfied.
By utilizing the tool, you can provide information to foreign tourists and communicate without using words.
Also, it is effective to utilize "pointing conversation collection".
A pointing conversation collection is one in which words and phrases that are frequently used such as colors and sizes are listed in several languages, and books are published for each industry.
If you keep this pointing conversation collection in the store, you can communicate with each other simply by inserting your finger if the content is simple.
Besides, if it is how to use and features of the product, it is also effective to show it with animation.
In addition, there are the following tools that can be used for language support for visiting foreign tourists.
Talk to the three
· Translator app for smaho
· Multilingual brochure
Settlement service
When doing inbound business, we recommend that you introduce credit card settlement because most of the foreign tourists use credit card.
However, it is important to deal with the settlement method which is mainly used in the country where there are many uses of services you provide, especially among them.
If you would like to increase the number of foreign tourists, it is indispensable for future inbound business by introducing a payment system of the credit card that is frequently used.
Communication environment
If you are doing inbound business, it is also essential to prepare the Internet environment.
There are mainly 3 concrete ways to improve communication environment.
Wi-Fi 環境 を 整 え る
The first one is to arrange the Wi - Fi environment.
Foreign tourists can freely use the Internet by introducing Wi-Fi that can be used for free in the facility.
However, the point here is that it is a service that can be easily set even by a foreigner.
When introducing Wi-Fi,It is important to choose a service that can be easily set even by a foreigner, or prepare a pamphlet explaining the setting method in multiple languages.
Use SIM card
By inserting a SIM card into a smartphone or mobile phone brought from overseas, it will be able to use the line of a foreign communication company of the tourist destination.
In other words, By utilizing SIM card, we will be able to communicate as usual even overseas.
These SIM cards are sold at international airports and home appliance mass merchandisers.
If the Wi - Fi environment is not in place, you can solve the problem of communication environment by recommending foreign tourists to use SIM card.
Use Wi-Fi router
A Wi - Fi router is a pocket - sized router, which allows you to connect to the Internet by carrying it.
And, if it is a router, it can be used not only for smartphones, but also for tablets, personal computers, etc. In addition, multiple people can be connected to the Internet at the same time.
Lending such Wi-Fi router to foreign tourists is also one way to solve the problem of communication environment.
Reference:Problems and solutions that are likely to occur in inbound business
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
by Nguyen Mai Huong | September 27, 2017 | How to attract customers
Inbound (Foreign tourist visiting Japan) When doing a business, the problem specific to the inbound business is likely to occur.
And such troubles will be frustrated by visiting foreign tourists and will hamper the acquisition of repeat customers.
Therefore, in order to succeed in the inbound business, it is important to understand and deal with problems that are likely to occur in inbound business.
By doing so, we can provide highly satisfying service to visiting foreign tourists, which in turn leads to business success.
Troubles that foreign visitors visit abroad when they visit overseas are mainly 3 of "language support", "payment service", "communication environment".
Even if you visit abroad on a long trip, if you do not understand or try to find something, the internet environment is not in place, you will not be able to enjoy sightseeing and you will return home.
In order to avoid such a thing, it is important first to visit foreign tourists to understand "What kind of things are dissatisfied?"
Language support
出典: https: //unsplash.com/
When traveling abroad, the voices of tourists who are dissatisfied with language correspondence are many.
For example, when an American tourist visited Japan, "I went to see the show at leisureland, but I was not able to enjoy it because it was all in Japanese" "I did not know how to buy a ticket but the clerk is only Japanese I did not talk and eventually gave up "feel better.
Besides, it sometimes says "It has developed into a trouble after all, not being able to communicate with the word, not being able to fully explain the explanation of goods and how to handle duty-free goods etc ...".
In addition, Some staff avoid foreign visitor's service due to lack of speaking foreign languages, There are not a few foreign tourists who feel uncomfortable against such attitudes.
Specifically, when foreign visitors come to the store, the actions such as "I hesitate in hospitality and go down one step behind the scenes" are actions against foreign tourists "Do you hate foreigners?" " It's not a sales clerk ... .... It will lead to giving the impression.
In this way, many foreign tourists are dissatisfied with language support in various situations.
Settlement service
Settlement service is also one of the reasons visited foreign tourists are more likely to complain.
Settlement service is the payment method for goods and services.
For example, as a typical settlement method, there are mainly 2 of cash payment and credit card payment.
Foreign tourists shop and eat at sightseeing spots.
Most of the tourists,I would like to pay overseas with credit card.
Because foreign tourists do not want to carry large amounts of cash in foreign countries.
Furthermore, paying with unfamiliar currency is very time consuming, so it is natural that you want to avoid as much as possible.
Https: //pixabay.com/
From this point of view, foreign tourists are expected to pay with credit card.
If the settlement service of the shop you visit is only cash responsive, you will either have to take the trouble to prepare cash or give up on the item.
There are not a few foreign tourists who are dissatisfied with shops that only deal with cash.
Communication environment
Before going on sightseeing, you will find out a variety of information.
出典: https: //unsplash.com/
For example, we do a lot of investigations, such as directions to the destination sightseeing spot, search for popular meal places, transportation to the hotel, etc.
And when doing that kind of investigation, most people use smartphones, tablets and so on.
Of course, some foreign tourists use travel guide books and others.
However, even those who use such magazines or books will search the Internet for information that can not be obtained from magazines or books.
In addition, There are not a few foreign tourists uploading photographs that are traveling on SNS etc etc.
出典: https: //unsplash.com/
Therefore, in an environment where you can not use the Internet, many visiting foreign tourists will feel inconvenienced and dissatisfied.
In this way, the fact that the communication environment is not in place is one of the complaints visited by foreign tourists.
Summary
As mentioned above, when entering the inbound business, it is important to understand the dissatisfaction that foreign tourists visiting are likely to have.
出典: https: //unsplash.com/
By establishing solutions to those, we will be able to increase the satisfaction of foreign tourists.
Reference:
Problems and solutions that are likely to occur in inbound business
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
by Nguyen Mai Huong | September 26, 2017 | How to attract customers
The number of people traveling abroad as well as in Japan has increased.
Although attention is often focused on the rapid increase of Chinese tourists, we can not miss the growth in the number of travelers in other countries.
It is thought that 2030 year will reach 18 Foreign touristsCurrently, it becomes more important to appropriately transmit information according to the needs of foreigners who visit abroad.
English that is a global common language is mandatory
When going overseas trip, it is worrisome whether the word will be able to communicate on the trip.
Most of the concerns of foreign tourists visiting in the same way can be solved by words.
The place I go to for the first time is full of expectation and anxiety, but if there is a shop with a guide of my mother tongue there is a staff member who can communicate my mother tongue even in one word, my psychological distance will be shrunk.
English is a universal language in the world. Source: https: //unsplash.com/
Even if it says foreign languages, there are various, but first it should be maintained "English".
The primary feature of English is that non-native speakers who use them as second language or learn as foreign languages are more often than native speakers who are native speakers.
In other words, English is a common language used not only as words of some countries such as the United States and the UK but also as a means of communicating people across countries all over the world.
As long as we can develop an environment where English can communicate, we can respond to the Americas, the European countries and the Asian countries altogether.
English then Chinese
According to statistical data released by the World Tourism Organization (UNWTO), China has the largest number of overseas travelers in 2015 year.
Then Taiwan, Germany, the United States, the UK, Russia and so on.
Reference:
Number of overseas travelers in the world (number of departure) Country Rankings / Trend (UN)
Next to English is Chinese. Source: https: //unsplash.com/
Let's cover these East Asian languages after English.
People who speak Chinese as their mother tongue are about 12 billion people in the world.
It is the language with the largest native speaker population in the world.
There are 2 types in Chinese, "Simplified Chinese characters"Mainly in Mainland China and Singapore,"Chinese Traditional Chinese characters"Is used mainly in Hong Kong, Taiwan, Macao and so on.
When translating it, it may be better to consider whether it is necessary to prepare either Simplified or Traditional Chinese according to the target, or both.
Since Germany, which occupies the number of travelers second only to China, can not be ignored, "GermanThe correspondence of "It is indispensable, too.
To Russian travelers to respond in Russian
Next to English, Traditional Chinese, Simplified Chinese, German is "Russian".
Travelers from Russia are still relatively small compared to China, South Korea, Taiwan, Hong Kong, but they are on the position of No. X NUMX.
Https: //pixabay.com/
It is expected to steadily increase from now.
Translation correspondence in Russian language is essential if you want to collect travelers from Russia.
Summary
Frustration of language correspondence is the most easy for foreign tourists to hold.
Inbound (visiting foreign tourist) When entering the business, it is important to understand the dissatisfaction that visiting foreign tourists can have.
By establishing solutions to those, we will be able to increase the satisfaction of foreign tourists.
Source:
5 languages that should be supported for inbound multilingual correspondence
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
