10 Facebook marketing tips for the holiday season

Is Facebook part of the holiday marketing plan?

Looking for tips for improving your vacation campaign?

In this article I will show you the 10 Facebook tips to extend your visibility and reach during the holiday season.

Main date content calendar

Do you want to increase holiday sales? Please check the important dates. Please note shopping vacation that follows New Year, summer vacation, Christmas, other celebrations.

Create a word document or spreadsheet, or use the project management tool to track the vacation you want to cover on social media.

You can not forget to enjoy all the vacation as well as traditional ones.

参照：http://www.irasutoya.com/p/seasons.html

Once your company decides which highlighting the holidays in your content will highlight, the appropriate content will be created, tested and scheduled in a timely manner.

Emphasize strong visual elements in your content

Please keep in mind that Facebook is a visual platform when planning holiday postings. Attract attention using video, animated GIF, and images.

As you get closer to the end of this year, your news feed will be bombarded with many holiday content. Facebook encourages you to use motion to arouse attention during holidays. Please wake up so prominently and use visuals to stop the reader's thumb.

Share your brand story

Let's use the end of this year as a time for fans to know your business and the people behind it.

Invite people to your business world. Please have an opportunity to share a milestone with your audience, post a series of posts to introduce employees, or both.

It's all about storytelling, I do it in a personal way.

Emotionally connect through content

Facebook has reason to add reaction to love like (like love, laugh, wow, crying, angry). People want to express emotions when stories call different emotions. Business content has to compete with the postings of viewers' friends and family.

Engage viewers by creating highly relevant, emotional, human-interesting content that is heart-pounding, emotional, emotional, and laughable. I will.You see your audience see the post, “Hey, that's me too!”

People check フ ェ イ ス ブ ッ ク and check what is going on in their lives. Therefore, please make sure that you contribute positively to your day and Facebook experience when creating posts and advertisements.

Maximum share craft content

The goal of posting is to get more involvement, because engagement (especially share) leads to more comments, favorite things, share. We will intentionally use the created content.

Ideally, it's a good idea to create content that is worth amplifying with paid reach.In other words, each content you publish should pass your “boost-worthy” test, whether or not you budget for your post.Before publishing, ask the following questions:

• Is this post potentially a "thumb stop" for viewers?
• Are you paying enough attention to stop, read, watch, engage and share posts?
• Is this article in the context in the news feed? In other words, Facebook user's friends are warm personal topics and fun activities
• I am sharing pictures, but is this article stuck?
• Does it provide educational and / or interesting content?
• Do you meet the needs of your audience and its audience?

Hosting virtual events via Facebook Live

With the growing popularity of Facebook Live Video broadcasting features, Facebook Live can be used to easily host virtual events such as virtual office parties and customer thanks parties. Create Facebook events on your business page and invite your friends and fans. Facebook recently began publishing new features announcing your live video events in advance and enabling viewers to get in advance.

During the event, you can make random gifts, games and prizes, or both. Other options include live Q & A, flash sale only during live, and treatment (discount) for those looking after.

Create a Facebook offer

The Facebook offer seemed to be applied in order, and it was not going to be on the facebook page where I was an administrator. .
I will introduce it in Japanese version when I can do it again, but I will briefly introduce it along the flow of Facebook help.

1. Open the timeline of Facebook page.
2. A coupon issue button will appear on the right side of "Wall submission part" "photo / video".
3. On the spot, write "thumbnail" "title" "expiration date" "supplement".
4. Check on the confirmation screen.

It can be issued more easily in 4 steps.

Use Facebook ads and posts for mobile users

Mobile ads are important to target users shopping on the go. But they are also precious to guide people to your brick and mortar business. Use the local recognition feature to target users when the user is close to business. You can also point to your position with your mobile phone.

Facebook ad units, which tend to work well on mobile, include videos, slideshows, carousels, and canvases. Please make your web page visited by your readers after clicking on your ad quick, easy to read and understand.

Mobile friendly does not apply only to Facebook advertisement. Make sure that all content is designed for users browsing Facebook on mobile devices.

Use Engagement Custom Audience

Relatively new types of viewers who can use Facebook ads are called engagement custom audiences. People who are interested in you, watching your videos, communicating with other advertisements, sharing links on your website on Facebook. By placing additional paid content in your feed, you can further extend your engagement custom audience.

Targeting options currently available for creating engagement custom audiences that can be used for Facebook holiday ads are:

Video Views: You can create different audiences of users who are already watching a single video, even if it's already organized or promoted.Plays are at least 1 seconds, 3 seconds, 10%, 25%, 50%, 75%.The longer the video, the fewer people will watch it to the end, so it's better to select 95%, for example.

Leading advertisement: Someone may be watching your lead advertisement, but you have not filled out the form (I entered my email address). I am targeting users who have interacted with your lead advertisement. You are already familiar with you and it is enough to click once.

Canvas ads: As with the main advertisements, we target users who interacted with canvas ads but have not yet taken action.

Link sharing: Link targeting is entirely new and has been available only to a limited number of advertisers. You can create viewers based on people who shared your content on Facebook. If someone struggles to share your content, it is highly likely that you will be more interested in learning more about what you provide.

Anyone who has interacted with your Facebook content will be familiar to you. Please further target with custom audiences, especially new engagement variables.

Retarget your website visitors

In order for prospective customers to acquire sufficient knowledge to take the next step, you can look after much trouble. People do not necessarily make a purchase decision at the first visit, so please remind me of the person you are retargeting.

Using Facebook pixels, targeting potential customers who have already accessed your website will make your ad's performance and conversions more effective. In fact, Facebook is beginning to prioritize ads (including boosted posts) connected to properly installed Facebook pixels.

Add Facebook Pixel based code to website page

To add a pixel code to your website:

• Go to the Advertisement Manager's Facebook Pixel tab.
• Click Actions> Show Pixel Code.
• Click on the code to highlight it.
• Right-click and select Copy, or press Ctrl + C or Cmd + C.
• Click [Finish].
• Open the website HTML code editing screen and paste the pixel code.

Tip: To ensure that you can track the entire site, we recommend placing the code inside the head tag of website HTML.

Conclusion

The period up to the holiday is the largest consumption expenditure per year. People buy gifts for others or for themselves. They do not always know what they are looking for, so please help them.

Please use the holiday as an opportunity to hit your business. By understanding and integrating what Facebook offers for marketing campaigns in terms of advertising tools, you can make a difference in the success of the holiday season.