Do you want to raise more sales with social media?
Are you looking for ways to encourage more people to purchase?
There are several adjustments to optimize social commerce initiatives and to win the competition.
In this article we will look at one way of selling 5 more on social media.
table of contents
Discover the most used platform by customers
An important initial step for a successful social commerce plan is to evaluate areas where customers are most active. You can also see which social network has the highest conversion rate when users visit via social link.
Perform an audit to identify where customers are most talking about brands, industry, products / services, and competitors. By monitoring the conversation, you can grasp where the discussion is. Use social media monitoring tools to track, hear and engage potential customers and existing customers.
In many businesses, we extend our work to too many social platforms and reduce the impact of that effort. Instead, focus on high priority platforms. Based on the involvement of the audience, find the top 2 ~ 3 networks and move from there.
Simplify the purchase process
Do not over-complicate your social media marketing. Please concentrate on your main purpose, sales.
Most consumers are seeking simplicity. When purchasing trips are easy, there is a high possibility of recommending products and services. It may be wrong if the sales funnel requires several clicks and search on the page before the customer purchases it.
The purchasing process should be as simple as possible. Understand the points properly so that consumers can easily navigate from social networks to landing pages.
Make sure that social copy is direct and Call To Action / call to action is strong. Your content must not only be action driven but also accurately guide what people expect. Maximize clicks from social to sites by limiting site redirection and other common link errors.
Optimize your site for mobile social media users
Your mobile presence is more important than ever. We value the turning points of mobile Internet users higher than those on the desktop. That is, the mobile shopping experience from your social channel must be fluid and streamlined.
First of all, we evaluate how well the site works with mobile devices. Page speed is 1 of the most important aspect for site performance. Google's PageSpeed ToolsYou can use a free tool like Test your site speed on your desktop or mobile device and get inspiration for improving it.
See also: Google's PageSpeed Tools
You can use the same tool on your websitemobile-friendly testYou can also run.
reference:mobile-friendly test
Consider optimizing photos for mobile. Reduce HTML, CSS, and JavaScript. We prioritize visual content. Addressing these common problems will speed up the site.
Many consumers do not purchase again from the online site if the initial experience is hindered by the performance of the inadequate site. In the case of business selling by social, it relates to ease of use. That is how simple it will be from consumer point A to point B (from social media post to checkout).
Use CTA to guide buyers
For mobile users, it is not just the speed and simplicity of the site. You must clarify to consumers what you sell and how they can purchase. This means that your message must be clear on the mobile. You can start by adding actions to encourage action.
Consumers regularly make purchasing decisions on social networks such as Pinterest, Instagram, Facebook. Specifically, Facebook's business page has an option to choose from 11's CTA.
For Instagram, you can choose photos and video ads from 8 CTA, including sign up now, make a reservation now, contact us, Learn More, buy now and so on.
Please do heavy work for mobile campaigns using your social media buttons. Regardless of which social media channel you choose, the CTA button should clearly guide the customer's purchase trip.
Encourage customer reviews
Social media is one of the best tools for building brand loyalty and attracting new fans.When it comes to social commerce, keep in mind the importance of customer reviews and conversations about products and services.Pew Research Center (Pew Research Center ）According to the 40% of adult consumers in the US always read the customer's reviews online before purchasing.
If the customer is doing great things about your business, how do you capture that feeling at the review site? Sit down and do not expect your customers to review the site and say nice things. To get customer reviews, you need some push & pull.
To actively respond to customer reviews, we track conversations on which brands, products, or services are posted on social media. Social media monitoring tools can streamline this process to capture the negative and positive experiences customers are sharing about your brand.
Once the conversation is stable, let's encourage and provide incentives to leave reviews. Those who wrote a positive review may already be regarded as passionate users or power users. However, it is important to guide the customers of the rest of your bestsellers in the correct direction of the review.
Direct mail asking about customer experience works well, but we also approach social users. Build up relationships with people who talk to you online. Because of negative emotions, your goal is to restructure trust. For positive comments, ask the user if they want to share comments on the review site.
When requesting a review, enter the link and details to clarify where to post the comment. Again, I appreciate the time and effort to talk about your business. Especially when the customer shares negative experience or constructive feedback, we will monitor and respond to the review over time.
Consider including discounts to give deep feedback. If it is not within your budget, ask them to share your positive remarks on your social channel. People love to be recognized by business, simple social share can go a long way.
Conclusion
Social commerce is a new direction of e-commerce and social sale.YOTPOAn online store with an aggressive social presence has found that it has a selling rate 32% higher than it is without it.
Your social team should also be able to handle incoming messages over the network as quickly as possible. From customers1 in 6 social messagesJust receive a response from the retailer. And the demand for social answers is increasing more and more.
5 two hints in this article will help you win your competitors by improving your social sales efforts, in addition to being sensitive and sensitive on social media.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
