How to maximize Facebook reach.
Does the decrease in reach affect Facebook's marketing ROI?
Looking to improve your Facebook exposure?
Organic reach becomes difficult to achieve on Facebook, and marketers are looking at creative ways to see messages.
In this article you will discover ways to help your Facebook posts go further.
table of contents
Begin with content optimized to generate attention and sharing.
- Highly shared content is sacred to social media marketing, and the best effort to optimize stocks is the hint of number one content creation.
When people scroll through Facebook's news feed, your content needs to let people pause and read.
Your promise of content,
You must stop with your thumb. What you provide,
We need to encourage people to respond with “OMG, I need to share this now!”. - Please minimize your questions when developing your posting strategy. Not all content requires action call (CTA). Create content that combines promotional posts with postings that add value, educate and entertain. Also, please make it easy to include CTA.
- Tip: Consider using 1 one non promotional post ratio to all 5 two promotional posts.
Build organic traction before advertising posts in advertisements.
To earn more miles from paid reach, please run posts 1 to 24 hours and get organic traction before paying extra fee.
An increase in organic reach is not guaranteed, but there is a way to give you a good opportunity to give a good reach to your Facebook post.
Here are tips to increase the possibility that your content will attract views that bring sharing and convenience.
- Post native and live video.
- Using the video, you gain more visibility and reach the platform.
- If you can, please aim at more than 5 ~ 20 minutes.
- Pro Tip: Create a custom audience using video watching and retarget with future posts.
- Create mix of post types.
- Reprint popular posts.
- Collect attention of people who did not see it for the first time
- Provide the user who got the opportunity to revisit and share again.
- Use organic audience targeting.
- Choose a more friendly viewer with the Facebook's Audience Optimization tool
- After the post is executed, you can see the viewer's insight function to see how the post was executed and adjust the restrictions with the priority viewers of future posts.
- Pro Tip: The Audience Optimization feature also works with third party public platforms such as Graph API, Instant Article (adding tags to articles when adding to RSS feed), Sprinklr.
- Tag related page of relevant post.
- Tag business with your article description / story
- Utilize brand content features to advertise third party brands, products, sponsors.
- Pro Tip: If the check mark on the page is confirmed and you publish the content of the brand, please cooperate with the promotion partner to increase the reach of each other's content.
- Promote traffic from sources outside the platform.
- Embed Facebook posts on blogs or link them to them via other channels
- You can link specific Facebook posts to email or link to Facebook pages by including icons on the mail footer, blog, or other website page.
- Publish from confirmed Facebook presence.
- If you have a large business you can apply for confirmation of the blue checkmark on the Facebook page
- This checkmark will not only give you authenticity to your pages and profiles, but will also increase the priority of search results and improve visibility of posts.
Prioritize audience engagement.
- Involve the audience on all occasions.
- When people leave comments, recognize that they are starting a conversation, please be sure to respond to the comments you received.
- Hop to the post and press 1 (like or love) on the response button to let people know that you are grateful for their share.
Expansion of organic reach through paid promotion.
- Select the post and decide how to allocate the budget.
- For best results, avoid spreading the advertising costs and blowing the entire budget to 1 posts with 1 boost or 1 advertisement bid.
- Here is a specific example. Suppose you have an 300 dollar budget to amplify a particular post.
Take the first 100 dollars, create ads and promote your post.
If the post contains a link to your website, select the purpose of the traffic.
For movies, you can choose it for video reorganization.
Facebook's advertising algorithm will begin to amplify organic content and paid content.
I'll actually run the ad for a couple of days, so I'll stop it for a day or two.Then take another $ 2, create another ad set, and repeat the process for the same post.
Finally, repeat this process again for the last 100 dollars. Repeat processing of the same post as. Finally, please redo this process.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
