How to create a social media marketing content plan with 7 steps

Do you want to connect more with your target audience?

 

Thinking of a way to deliver relevant social media content accordingly?

 

By planning the delivery of social media content, you can leave marketing messages and increase your chances of achieving business goals.

 

In this article, I will show you how to create a social media marketing content plan for business.

Understand how your ideal customer changes consciousness

• Define target customers
• It does not just identify the marital status of your target customers, the places they live in, or their hobbies.
• What is your first idea when researching a product?How do they progress from there?Most importantly, what is the last question to ask before making a purchase? => Build trust by answering questions and providing valuable content

Determine the reason for using social media for business and identify KPI

• Build a community: The indicators you can measure when you see the growth of this particular community are:
  • Number of group members
  • Involvement in live video
  • Involvement in your daily post
  • Questions that your group is asking

Consider using a third party tool (eg Grytics)

• Increase brand awareness: Suppose that Twitter is your network of choice. In order to evaluate brand awareness, we can analyze the following indicators.
  • Number of followers
  • Impression
  • Mention and sharing
  • Top Tweet (which will help you understand the audience you will engage)
  • Top mention
  • Profile visit
  • New Followers

You can find this data on Twitter Analytics.

• Boost Engagement: Engagement is the index of the 2 used by companies to measure the success of social media. By promoting engagement you can increase your brand's trust, recommendations and online awareness.

Engagement is the index of the 2 used by companies to measure the success of social media. By promoting engagement you can increase your brand's trust, recommendations and online awareness.

 

Choose the right social network by target:

A survey to see which social network attracts target customers. 2 Focus on one important field: network demographics and conflicts between platforms.

• FacebookHas more than 18 billion active users each month. According to a Pew Research survey in November 2016, 11% of online adults use Facebook.The breakdown by age is 79-18 (29%), 88-30 (49%), 84-50 (64%), 72+ (65%).From a gender perspective, the higher the percentage of online women, the more they use Facebook (62%) than online men (75%).

 

Facebook users are watching 1 more than 100 million hours of video content on the platform everyday. Live since live on Facebook Live than video recorded

People watching 3 times longer, the video viewer rating has increased by 700%.

 

• Twitter has 3 million monthly users. According to a Pew survey, 9,900% of online men and 24% of online women use Twitter. 25% of Twitter usage is mobile.

 

According to Statista, 22.5% of Twitter users are 25-34 years old, and the next elderly group is 35-44 (19.5%) and 45-54 (17.9%).

 

• InstagramHas 6 million active users each month. By 2018, the network is projected to have more than 1 million users in the United States alone. Instagram's global mobile advertising revenue is expected to reach $ 2017 billion in 28.

 

Instagram biases women based on Pew's research, with 38% of online women using the platform, compared to 26% of online adult men. 51% of Instagram users visit the platform daily and 35% check the platform several times a day.

 

Instagram has released a new feature called Instagram Stories in 2016 year. Instagram Stories currently has XNUM + billion active users.

 

• YouTubeIs the second largest search engine in the world, boasting 2 million YouTube users per month. 1 hours of YouTube videos are uploaded every 1 seconds, and 6,740% of US Internet users have YouTube accounts.

 

In the average month, 18% of people between the ages of 49 and 80 circulate YouTube. YouTube is 62% for men's networks and 38% for women.The breakdown by age of users is 18-24 (11%), 25-34 (23%), 35-44 (26%), 45-54 (16%), 55-64 (8%), 65+. %), Unknown age (14%).

 

Research Topics:

• Please focus on creating content related to the target audience.
• Please check the type of content the audience wants to consume. Create Twitter questionnaires and audience questionnaires
• When creating a questionnaire, decide what you want to achieve and select the question accordingly.
• Consider offering remuneration to complete the questionnaire.
• Tip: Google Forms is an excellent free tool for creating professional surveys and tracking results.

 

It's already 1 way to shed creative juice is to talk with friends, colleagues, and family

 

Please also look at your competitors. Keep track of your competitors online and see what works for them. Perhaps it is useful for you too. Do not copy your own ideas or content, please get inspired by your own content. Make a Twitter list to split the content they are sharing so that you can easily find it.

 

Plan your content calendar

• First, decide which target customers are eligible for content and select topics. Please specialize in topics of your industry.
• Next, select the title of the blog post. Let's examine 3 kind of keywords of transaction type, information type, navigation type
• Finally, we will outline the contents of each section. Divide your blog content into 4 sections:
  • Introduction: Present interesting facts / statistics.
  • Body: Information is divided into chunks of bite size.
  • Conclusion: Summarize topics.
  • Action words: Please download a free guide or join a webinar.

Once you know the content you are creating, you need to create a content plan like the one below. Target audience, distribution channel (Facebook, YouTube, Pinterest, company blog, etc.) keyword, month, publication date, title / description, due date, content type (blog posting, video, Facebook, etc.)

 

Once you know when and where to share your blog, start developing support content to publish on social media.

 

Building trust with robust engagement

• Engage in two-way conversation.
• Think about ways you can use social media to shorten the process

 

ProgressMeasure the situation and coordinate the course

• Conversions (Conversions): Conversions can help you decide if you are promoting sales from social media.
• reach(Reach)And is the number of people who affected the content. This metric helps you measure how social media content resonates with the target audience. The way to evaluate reach is as follows.
  • Connection on LinkedIn
  • Twitter Followers
  • Instagram followers
  • What you like on your Facebook page
  • YouTube channel viewers and subscribers
  • Website visitor
• Engagement (Engagement): Finally, look at the engagement indicator and check the number of people who are interacting with you online. There are some indicators to measure
  • Social media contribution clicks,
  • Ritz and comments
  • Share in Facebook, Instagram, LinkedIn (including LinkedIn Pulse's comments and favorite things)
  • Comments on Facebook, Instagram, and LinkedIn
• in conclusion:
  • According to Statista, the number of social media users all over the world reaches 19 billion 6000 million, and it is expected to increase to 2018 billion in 25 year. What are you doing to stand out from the crowd?
  • Together with the social media plan, it will enhance relationships and trust with the target audience and help the business succeed.