5 two tips for social media management of large enterprises

Are you struggling with the task of managing large social media?

Are you using social media for large companies?

Maintaining the existence of unified social media in complex organizations is difficult.

In this article, we will share one important element of company-wide social media 5.

To maintain consistency

Management of social media in complex organizations is not easy. There are multiple departments and departments, multiple leaders, multiple policies, all of which can be confusing and dissatisfied.

Without a tied social media plan, messages will mix, duplicate accounts, duplicate posts, or the audience will be confused.

result? The entire social media world of the company collapses around you. OK, it may be a bit dramatic, but you get points.

1 people can not manage these social media accounts in complex organizations with many divisions (perhaps multiple brands or products). At the same time, these accounts must be totally consistent.

To lead

Just as you have an organization-led CEO, you need 1 unbearable leaders to oversee the organization's social media as a whole. In this article, suppose that you are.

For the sake of explanation, let's take a look at the company-wide social media initiatives as "region". As a leader, you are "Regional Social Media Manager".

You need to oversee the entire scope of your organization's social media and be responsible for managing the entire social media, team organization, and social media policy settings.

Your team members seem to represent 1 in many different departments (or "districts") each with its own goals and objectives. These team members are your "district social media manager".

Choosing a team of district managers is important as it is the basis of the remaining social media efforts.

Include those who are familiar with the requirements, goals and objectives of each district as an important element of the success of social media within complex organizations.

Inventory

I have seen it over and over. Large enterprises have lost control of the presence of social media. A rogue Facebook page will start popup. The department head creates a handle for Twitter. This basically violates everything the whole organization means.

Perhaps it is the department or region that everyone's worst criminals have determined to need to exist on all social media channels.

The team's first business item is to inventory the organization's social media presence and determine the channels and pages that are set up.

To find these accounts, ask each district manager to provide a list of social media pages that are officially recognized within their territory.

But the fun will not stop there. Other profiles and pages may be present, but I do not know about that. Check on the web whether there are unauthorized (informal) sites that are presented as departments or the company as a whole.

In your search you will find 3 things that there are too many social media pages, many hates and many unnecessary channels.

You can find far more "official" pages (that is, those who did OK somewhere in the company) than you really need. In some cases, 2 more than one can be found that serve exactly the same purpose.

This generally happens when someone quits their job and their substitute does not recognize existing pages. Also, the current page's KHI happens, and the reorganization and page changes are difficult to carry, leaving him or her in hibernation, deciding to just create a new one and accusing someone to get tired did.

You will often find pages of social media that have not been asked by the company. Perhaps your fans of products and services may have decided to start a page for you. Or perhaps I just wanted to make use of your organization's reputation.

So what is a big deal? The problem is that the message posted on the page may not be on the line of the message the organization wishes to send. Deleting these pages is not easy.

Sometimes you will be fortunate. You can reach out by finding the owner page that understands the page completely and deletes it.

When you encounter problems such as you can not find the owner page, or the platform does not have an email sent anywhere, you are violating the profile to delete the fraudster.

There are lots of red tapes to go through, so revealing something like this will be patient.

Once I find an irrelevant page, I evaluate whether the company really needs to be on that particular platform. An employee just created the existence of a company or department and it is not necessary.

Some of the specific social media channels are more effective than others to reach the audience. Therefore, it is not necessary if viewers are not on the channel.

Educate the team

Sending notes to the manager of your social media district is not enough for everyone to head in the same direction. It is necessary to look around the face.

Face-to-face? What is this crazy man talking about? Face-to-face meetings do not necessarily mean gathering in a single room. Conferences are equally effective in virtual formats. As a possible solution, consider Google Hangout or Google Go To Meeting.

Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)

Ask the district manager to bring someone from the team that will help social media. (If space is limited, please pass information to the team including manager.)

Since there are many foundations to cover, we recommend that you hold several meetings instead of trying to put everything together.

As a regional manager, your job is to put everyone on the same page about their colleagues' audience, purpose, style guide, editing calendar, personal assignment, resources, and expected results.

Establish internal target audience (both high level and micro level) so that your team understands those who are speaking and can submit accordingly. Please make this very clear as it affects everything under the line.

If you do not have a social media style guide, please create a social media style guide and share it with all the district managers.

But let's assume that in this conversation you have. Before the meeting, please ask all participants to read the guide thoroughly. In the conference, you can answer the documents and questions and understand the importance of consistency.

Like other projects, calendars are essential. I will definitely explain how to set up company-wide and departmental editing calendars, how to select content and set schedule, approval process and so on.

Clearly, each district manager and its team must be familiar with the roles assigned to both the entire organization team and department team. Otherwise, it will be finished immediately in the place you started.

To make assignment easier, you set up a social media management system such as HootSuite etc. With HootSuite, you can create multiple users and assign each role.

Even if there is a great team and everyone has individual tasks, no one can work without proper resources. There is no thing that reduces productivity, such as not knowing the necessary place when necessary.

Please prepare a content management system for team members to draw out contents such as logos, images, and useful materials.

Of course, we will establish criteria for measuring results. Determine key performance indicators, provide access to analytical programs, and assign report schedules.

Encourage company support

Tell other members of the organization about your team's social media efforts and help invoke excitement about new initiatives. I encourage them to inform goals and goals, share updates and express their opinions.

Ensuring that people in the organization participate in social media channels is a very effective way to amplify content. Do not miss this opportunity.

Support is linked to direct connection. Please collect insights and seek suggestions and comments to inform everyone that it is part of the company's efforts.

Cross over you

Let's organize the environment surrounding the confusion of social media within a complex organization and start the team together. My advice is general. You need to adjust and adapt it for your organization, but it's a solid foundation for building.