Do you want to rank higher in the search engine?
Are you interested in using social accounts to improve your SEO?
Social media exerts a big influence on search results, and if social presence is strong, search ranking will improve.
In this article we will introduce one 5 way to use social media to improve search ranking.
table of contents
Build a link with social channels
参照: Wikimedia Commons
Google sometimes put high value on link construction in the search ranking, regardless of the quality of the link you are building. When people found this and started manipulating the ranking with fake links to sites or poor quality links, Google began focusing on high quality links.
Social media links are often regarded as high quality links. Because social sites have high web rights from get go. Even if your Facebook page is new, it greatly exceeds your website (perhaps out of your website) thanks to Facebook's overall high authority.
It may sound obvious, but be sure to include practical links to your website as well as to your content as well as to all social profiles that you have. In addition to increasing traffic to the site, link construction is also very valuable.
When linking buildings in the content, post new products, posts of blog posts, etc. to social profiles to encourage sharing. For example, you can create a YouTube video related to each blog post, embed it in the post, send traffic to the site with a high web agency, and increase search ranking.
Grow a follower base
See also: Pixabay
For pages with many high quality followers, the ranking of the search will be higher. A high quality follower is the real follower of your social channel, the majority of which are somehow related to you and interacting with you.
This interaction is like pin reorganization, content reversal, sending tweets, posting reviews to Google +, engaging your posts on Facebook.
Social signaling is a very big factor with respect to SEO. Search engines will examine social signals to see how often they post to social media accounts, the number of people interacting with you, and whether social sharing elements visitors can access the site.
There is no point in trying to transcend algorithms to fake lovers on Facebook. Low quality followers are not suitable for you. Facebook not only punishes you for fake lovers, but search engines like Google will also lower your rankings.
So make sure you are steadily winning the solid foundation of followers interacting with you and your content and encourage them to share, interact and interact with you.
Make your content searchable and shareable
Pinterest is a great example of a social platform that makes content searchable and shareable. Pinterest greatly promotes sharing. Users post their favorite pins on the bulletin board and share it with other Pinterest users.
Many social accounts can choose to keep your content private or keep it comparatively. On YouTube you can watch unregistered videos, only users with links to videos can watch. Pinterest allows secret boards and Twitter gives you options with private profile.
When it becomes your business, I want to publish all social accounts and make all contents searchable.
Use keywords in posts
As keywords are important for websites, blogs, and paid advertising campaigns, it's no surprise that keywords are important with social content.
In Pinterest, the great way to rank above search engines is to use keywords on pins and boards. Likewise, by conducting keyword research on YouTube videos you can bring traffic not only to your channel, but also to your website and blog listed on your profile. You can earn rewards by using keywords of your article on Facebook.
This will go back to verifying that your content is searchable. In this way, when the user searches for these keywords, the content pops up.
Create a local list
Make sure that your business has a local listing on Google+ that includes your address and other relevant information. This allows customers to check your company directly on Google. Also, we recommend the most highly rated business first.
reference:123 Server Please make sure that the local listing on Google+ is registered for your business.
Likewise, please make sure your Facebook page has a list of your business locations and maps. In addition to helping with social media, it is also easier for customers to find you and check in. This is ideal for local SEO.
Conclusion
Using social media as a marketing tool is very valuable in itself, but it can provide further value by leveraging it to boost SEO.
Although it is difficult to keep up with best practices due to some changes in the SEO algorithm, it is clear that social media can have a major impact on the search rankings.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
