Inbound marketing strategy
SEO is now part of the growing online marketing ecosystem "inbound marketing". For inbound marketing strategy,
- Content marketing by blogs, videos, news articles, copywriting
- Search engine marketing by organic channels such as local, mobile, vertical search
- Social media marketing on platforms such as Facebook, Twitter, Google+, forums
- Community involvement, outreach, customer service
- Introduction of links and non-external traffic
- Brand marketing utilizing direct traffic and brand search including news and PR
- Email marketing
- Optimize conversion rate
- Improved design and interface and user experience due to page speed
- Customer retention and lifecycle management
- Boat load of other activities
However, there are very few companies with 1 people 1 people. After all, you can not build links without content to point to them. You can not join the community without building a community through social media marketing.
SEO as inbound marketer
Even though internal education centering on SEO is a leading company, it is essential to have someone to be a steward of online presence and search of the site
performance.
SEO needs to secure a posture "to be frustrated here". All our efforts are working on our designers, content creators, social media managers, spokesmen, search engines friendly strategies.
SEO should continue to support the larger inbound marketing team to get better
We will do marketing in the following way.
- Analyze keyword data and trends, track traffic and links per content, and help content managers create engaging and keyword-rich linkable content.
- Please cooperate with the development team to make the site faster, crawlable, error free, traceable.
- Build relationships with influencers in the space and utilize those relationships for linking and sharing.
- Work with marketers and PR director to ensure a solid and consistent brand strategy and to ensure that it is seeded in the right place to maximize authority and influence.
- Sinking into analytics to support conversion rates Share analytics data with business development and account management teams to help maintain search-led customers.
- Work with UX and the design team to ensure that the site that provides a nice experience for the user is a useful experience for search engines.
- We constantly evangelize SEO internally through continuous education and faithfully claim SEO best practices at every conference.
By starting SEO as a series of collaborations with more professional colleagues, you can build an inbound marketing program as a team.
Reference: https://www.searchenginejournal.com/the-relationship-between-seo-and-inbound-marketing/62537/
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
