Search engine friendly website

Why do you need a SEO friendly website?

It gets more natural traffic (traffic from search engines)

As expected, SEO friendly websites can be posted on top of SERPS (search engine search result pages), so you can get more traffic from search engines. Given that the majority of users using the search box tend to choose 5 one of the first 1 results, you can understand the importance of SEO.

Make your website user friendly

SEO is not only search engines, but also good SEO for users. Applying SEO principles to your website makes it easier to use and improves the user experience.

Give you brand credibility

Users are more likely to trust the website (business) on the first page of Google, Bing, Yahoo. This will help both brand awareness and brand confidence.

High cost-effective

The SEO website promotes 24 × 7 targeted traffic without costing PPC or other forms of online advertising. It will cost up to that point, but the long-term merit will increase.

It will help you understand what your most important customers want

SEO promotes high quality traffic and understands customer's wishes by analyzing user behavior (how to access websites, how to click, how to leave, whatever you like), their needs.

SEO is even more important on mobile

A website that is mobile-friendly and has a good ranking in mobile search can lead websites that are not suitable for mobile SEO to more customers and traffic. More and more users are searching for information and products using mobile phones, but it is important to be on the search results. Otherwise, the competitors will be deprived of customers searching for local products and services, in particular.

Search engine friendly website?

SEO friendly websites have these settings and features, it's easy for search engines to crawl and understand the contents of a particular website. The most important features of SEO friendly websites are as follows.

Unique title and description of all pages

Each website (including the homepage) has a unique title and explanation. The title is 60 to 65 characters, and the explanation is 150 characters. The title and description will be described accurately without stuffing the page. Examples of good titles and descriptions

 Properly formatted URLs - URLS

Permanent links (links from websites) can distinguish between uppercase and lowercase letters. Example of formatted URL:

Fast loading of web pages

People and search engines do not want websites that are slow to load. Conversely, fast loading websites are SEO friendly (that is, they have an advantage in ranking algorithms over slow websites), more user interactions (sales, newsletter registration, submission of inquiry form etc. ).

I have unique content

Website content is not found elsewhere on the web. Every page has unique and useful content. This means that if you have copied content from another website, the website is not friendly to SEO.

Include images optimized for search engines

Search engines like the text that is true, but because you need to put an image on your page, make the content more interesting, readable and easy to share. Size to optimize image (smushitTools like: help to reduce the size of the image file without compromising quality), you can also set meaningful image filename and ALT text.

The page has a meaningful structure

Web sites usually have the following elements.

• Header
• Breadcrumb menu
• Page title (H1 tag – only one per page).
• Formatted text – Text is split into short paragraphs with subheadings
• Author information
• footer

Of course, there are many other characteristics that make website SEO

Conclusion

SEO friendly websites have certain features and features that help search engines understand the content of websites, which increases the likelihood that SERPS rankings will improve.

The most important advantage of having a SEO friendly website is to get more targeted organic traffic from search engines.

Reference: https://www.digitalmarketingpro.net/what-is-a-seo-friendly-website-and-why-do-you-need-one-149/