What is SEO measures - SEO foundation even beginners

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What is Search Engine Optimization (SEO),

It is a countermeasure taken to expose many of its own sites in search results. Also called search engine optimization.

Types of SEO measures

SEO countermeasures can be roughly divided into the following 3 cuts.

SEO コ ン ツ ツ

Content SEO refers to "providing content (information) that is valuable to users". There are 2 reasons why content SEO is effective.

①Google wants to display information that is more useful to users for search results

② If it is not useful information for the user in the first place, even if it is displayed at the top of the search result, it will not be seen

For the above 2 reasons, content SEO is very important. Well, if it is said that it is commonplace, it is natural. It can be said that working on content SEO is the basis of SEO, understanding what the user is seeking and providing it appropriately. What kind of people are coming to their site, what kind of scene they are coming to, what kinds of troubles, tasks, needs, etc. are searched for by search keywords, landing pages, own company It is necessary to estimate from the characteristics of the user and provide appropriate information suitable for the user. Providing useful information for users will increase the number of visitors to the site, improve the conversion, and as a result the search rank will also rise.

Internal measures SEO

Internal SEO is to construct a site that is easy for users to see and understand. The reason why the internal SEO is effective is that it is not easy to see and understand, so it can not be seen even if useful information is available.

Specific examples to be done in the internal SEO include setting a title on the page so that it knows what page it is, and setting a global navigation so that the user can find the desired contents without hesitation I will. Moreover, by properly arranging the structure inside the site, it becomes a site easy to understand for crawlers, and it has a positive influence on the search ranking.

 

External measures SEO

External SEO refers to asking users to know their site. Of course, no useful information, even easy to understand and easy to understand sites, will not start unless the user knows.

It is also important to effectively utilize Facebook, Twitter and other social networking services, create an exposure route, and deliver information to users who need it from here.

The fact of 10 that Google places

Google has raised "user first" which considers the person who searches first as the first. From this Google declaration, you will see hints on SEO measures

The fact of 10 that Google places
Reference site:The fact of 10 that Google places

  1. If you focus on the user, everything else comes after.

  2. 1 It is best to do one thing very well.

  3. It is better to be faster than slow.

  4. Democracy on the web works.

  5. It is not only when you are in front of a computer that you want to search for information.

  6. You can earn money even if you do not work wrong.

  7. There are still plenty of information in the world.

  8. Information needs cross all borders.

  9. Even without a suit you can work seriously.

  10. "Great" is not enough.

Reference: http://kou506.hatenablog.com/entry/2016/05/02/173744

https://swingroot.com/seo-basic-knowledge

 

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