Do you have a business blog?

Are you satisfied with the role of marketing in your blog?

Many companies regard blogs as "business costs". Or, "I do not know what I am doing, but I am afraid to quit it.

In this article I will explore the reasons and ways to make your blog the focus of your content marketing plan.

Why make your blog a marketing hub for your content?

The main reasons for using blogs as your content hub are the following 5.

Blog is owned media.

Your blog content is yours. I do not like the change of third party platform rules such as recent changes to LinkedIn, Twitter, Instagram. There is an additional bonus on the blog that provides a constantly on crisis management channel and issues a message on 24 time 365 days.

Blogging is a type of social media.

Through social share, comments, guest posting, blogs provide the basis for building a targeted community. In fact, according to HubSpot's survey, blogs are more highly regarded than other forms of social media.

Blogs support search optimization.

Because of their structure, blogs are easy to search. You can enhance individual articles by focusing on specific keyword phrases and linking them to internal and external content.

Increase sales by blogging.

To support sales, we create a blog post on how to use the product and display the necessary product information to provide to prospective customers and customers. Next, link to a specific product page to support the sales process.

The blog has a streamlined CMS (Content Management System) built in.

The center of blogging is an easy to use low cost content system.

7 two tips to make your blog your content marketing hub

Here are 7 steps to make your blog a responsible aspect of your content marketing plan.

Build a powerful blog infrastructure to support your content marketing

In order for your blog to be the center of a powerful content marketing plan, you need to build your blog on a powerful basis.

1 of your first decision is how to set up your blog. Please make sure to use your own URL. The best option is to use a self hosted WordPress blog. Please do not use free hosting options such as Blogger or WordPress.

In addition, you can incorporate your blog into your overall business website. http://example.wordpress.com Use http://example.com instead.

You need to obtain technical resources to support your blog activities. Your blog should be integrated into your website. For most companies, the available time will change to continuous technical support rather than minutes.

These are essential to a strong foundation.

Know your readers

Before you start blogging, you need to know who you are writing for, and what they are interested in reading. 1 of the way to learn more about your audience is to use marketing persona.

Create a clear marketing persona and give personality to the people you are trying to reach. For someone you know, it is easier to write than a massless face. Reflecting content consumption habits and social media trends.

Marketing personas are important for your blog and other forms of content. If the audience you are trying to reach is clearly different, please create multiple blogs and consider related content marketing.

Develop your content marketing plan

Several components have a good content marketing plan. The contents to include in the content marketing plan are as follows.

Map promotional calendar

First, plan the organization's marketing event of the year and use the holiday as needed. The aim is to create hooks for developing content.

In addition to the seasons and holidays, please consider the annual event applied to the product offering. Related trade fairs and meetings, participation in social media, etc.

 

Explain the outline of main contents

Based on the events selected in the promotion calendar, we decide contents of main content such as conference talk, e-book, webinar etc.

Plan communications in progress and associated traffic

When thinking like a magazine, please brainstorm about regular offerings such as news round-up, weekly customers, interviews. Develop a set of columns to serve weekly or biweekly. This provides the basic structure for your blog's edit calendar. Include themes such as research. Consider how to provide this content to other segments of the viewer, such as periodic e-mails.

Create an edit calendar

You can integrate events, key content and regular content offerings into 1 calendars and manage the creation process. It helps to make this part of someone's work description.

Plan to use extended content

Once you have integrated the planned content, you can evaluate the extensible location and create and reuse the content of the main content marketing product.

Optimize content for better effect

Your content will not be completed as it is written or created. You still need to raise its appeal to readers.

Here are some important points to make your content useful for your business.

360 ° ブ ラ ン ド を 各 ブ ロ グ の 投稿 と コ ン テ ン ツ に 統 合 す る

Allow the audience to associate your content with your organization. Among the factors to consider are color, voice, text presentation, sound, language and visual representation.

Optimize content for searching

At the very least, please concentrate each mail or part of the content in the keyword phrase, include both internal links and external links, and add appropriate text suitable for the search to non-text content.

Format of content that makes consumption easier

Please attract readers by making your content easier to read. Divide your content into bite-sized information chunks, guide readers using bold type, quickly grasp the senses and draw attention using photos.

Plan your content promotion

Just publishing the content is not enough to approach a broad audience. Also, we need to promote the content so that we can see many of the right people.

The things you need to promote your content are as follows.

Incorporate automatic blog content delivery

Set up your blog so that readers can receive postings via email and feed without thinking about the reader.

Distribute using social media

Share content across the social media platform associated with the audience. You can automate this, but I prefer shared sharing to maximize the impact. We will add this activity to the content marketing plan.

Also, allow readers to share your content, including social sharing buttons between each blog post and other content.

Increase reach of content

Promote your content by leveraging owned media such as websites and email lists.

If appropriate, please use your third party media and ads to support your efforts. For example, you can ask other people to advertise your efforts for you.

Knowing more about blogging audiences, you can improve your blog's promotion and expand your reach.

Assign resources to your blog

To make your blog the focus of your content marketing, you need human resources and financial resources. High quality content that attracts prospective customers and converts is not just happening when employees spend their time. These resources may be internal or external.

You will want to consider various resources. You will want to see the resources for content creation to develop information. Includes creative, design, photography, format. Editing to ensure that the content conveys the proper idea, editing to confirm that the grammar is correct, marketing to distribute your content. Technology that facilitates uploading and other technical problems.

Track content marketing results

Just like other business initiatives, you need to measure the results. Please make sure that you plan to create metrics and content and integrate the capability to capture necessary data.

When used properly, blogs will only support social media, search optimization, and sales processes, and will function as a hub for the rest of content marketing.