Are you using a blog for business?
Thinking of combining blog posts and social media content and moving people through the sales cycle?
In this article I will show you how to create social media content using blog postings at all stages of the marketing funnel.
table of contents
Define marketing objectives
Creating social media marketing funnels is directly linked to marketing objectives. Let's first consider the marketing goal that we want to achieve. Starting from a single short-term target is easier than working on long-term goals. You can also select a realistic and measurable goal and see if it has arrived.
Below are some examples of targets as starting points for social media marketing funnels.
- To start a new online course, please make a specific number of pre-order in advance and start it.
- If you are opening a restaurant, I will concentrate on making a certain number of appointments in the business 1 quarter.
- If you want to increase the subscriber list of e-mails, please concentrate on increasing the percentage of new subscribers from week 8% to week 10%.
Publish 6 blog posts and create funnel to support customer's journey
After identifying the goal, it is necessary to make sure that the content that will guide people toward that goal is made public. In order to do it effectively, you need to provide content to users at various stages of the funnel. At each stage, write 2 blog posts, awareness, trust, and conversions that support your goals at each stage.
Your content needs to respond to people at different stages of the purchasing cycle.
Stage 1: Blog post raising consciousness
To raise awareness, consider a blog post that attracts new people to your brand and show what you can provide. Also, if your blog posting gives people a quick solution of the problem, you will gain sufficient confidence that they will hang out and learn more.
At this 1 stage of the purchasing process, the following types of blog posts work well:
- Top resource posts:Let's share your best resources with your audience.
- Products and Gift Guide:Share and rank information about products, gifts, and / or services that meet your specific purpose.
- How-To Post：Present problem and show solution (or many solutions) to that problem.
- Posting questions and answers (Q & A):Write a post in Q & A format to answer reader's burning questions about the product.
Stage 2: I want to know your prospects, I like to trust
At this stage, the word "want" is important. Marketers often think royalties are difficult. But when you help others, they want to naturally like you and trust you. I will be eager to learn more about your prospects and to know if you can help. The higher the price tag, the more content you need at this stage.
There are 5 blog post types useful for building reliability, likes and loyalty and loyalty:
- Customer case:Share your experiences and show your readers how your business helped their customers.
- Expert interview:You may ask experts to gain insight into issues related to your readers.
- Inspirational and motivational stories (Motivational stories):Please speak out personal to motivate and stimulate your readers.
- Opinion collection:Convince the reader to consider alternate perspectives by challenging traditional wisdom about the problem.
- Breakdown of research:Analyze takeaway from some current surveys or surveys on industry trends. You can also summarize industry reports that help readers understand how the information is affected.
Stage 3: Your prospects are warm and ready to build a relationship further
When you are in business, you should seek for sale. It is okay to tell potential customers how they can help them and why they should buy from you. I concentrate on attracting and growing 80% of time, but I can focus on conversions with other 20%.
There are 3 types of blog posts suitable for conversions:
- Prompt readers for actions:Run a challenge motivating your readers. You can formal challenges that readers must sign up to participate and informal challenges to nurture a sense of community.
- Prompt readers to enter competition / gift:Promote products and services that are attractive to participate in the competition by writing less than 25 words on specific topics.
- Launch a new product or service:Write a blog post announcing a new product and explain how the product is useful to customers.
Reprint blog articles to create social media marketing collateral
When 6 blog posts are published, divide your post into small chunks that you can use on social media. Create graphics, video, etc. to support each content when rolling out.
As a model, these 6 blog posts support launching a new blog application:
- How to create a blog posting strategy within XNUM X minutes (how-to)
- 10 tool (tool overview) for creating amazing images for your blog
- How did the business coach raise $ 7K from this mistake (customer case study)
- Why I dropped everything to find technology startup (inspiration story)
- Create a content calendar in 7 days – take part in a challenge (issue a challenge to encourage readers to take action)
- Small beginning: experiments of content technology began (product launch)
Blog posts can be easily reused in other formats for use on Facebook, Instagram, LinkedIn, Twitter, and other channels.
You can create chunks of social media content like the following from the content of each example blog article.
- How to create a blog posting strategy within 5 minutes:Native video, SlideShare presentation, Infographic, Instagram story split into 5 two short videos showing each stage of the process
- 10 tools for creating amazing images for your blog:Short tips for posting multiple images of Instagram, sharing on Facebook and Twitter
- How did the business coach make $ 7K from this mistake:Video testimonies, quote graphics, Instagram story were divided into segments throughout the day
- Why did I drop everything to find a technology startup? Behind scene video, touching quart graphics
- Join the Challenge:Lead generation ad including downloadable document, Challenge daily live video Q & A, Facebook group for challenge participants
- Small start:Experiments of content technology began: conversion advertisements promoting purchase behavior, recorded videos showing products, infographic showing the value of products
Conclusion
When building a social media marketing funnel that supports goals, create more targeted and relevant content on both blogs and social media. You can also easily reuse your social media marketing blog posts.
Do not forget to create content at each stage of customer's journey and adjust the amount of content you post based on product and customer knowledge.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
