Do you want to show the story of your Instagram to more people?
Looking for ways to improve performance with location tags and hash tags?
With these Instagram features you can add clickable hashtags and location stickers to the story.
In this article, I will explain how to add stickers and hashtags of clickable places to the story of Instagram.
Why location stickers are important in Instagram Stories
It may be surprising that many people use Instagram to search local companies to use Yelp. There is no statistical information to display the number of searches in Instagram, but there are many successful cases of business found by Instagram users, which leads to sales.
This is the most common in restaurants, retail stores, and mortar business with other bricks. People may go out and be looking for a dinner place. Open Instagram Search and enter "Pizza (city name)" to display a list of places to offer pizza. Or you might look for a hash tag like "# [citynamerestaurant]".
With Instagram's search algorithm, if content addressable to a location-based business has its business address set by Facebook or Instagram, content will be entered.
reference:InstagramThe results of the search will be taken into business that meets the criteria and has a physical place.
Selecting 1 of the displayed location will show all available Instagram content in that location.
In the place of Instagram Stories, a story icon is also displayed in the location search, and the user can see the recent story using the sticker in that place. The story icon is a circle with an Instagram color ring at the top of the search. Tap on the story icon to see a story from the public account associated with the sticker in that location.
reference:Instagram If the location sticker has the latest story, a story ring will appear at the top of the search page for that location.
In addition to these targeted searches, opening the Instagram's Explore page will display content that the algorithm considers to be interested. At the top there is a list of people who posted the latest story that Instagram thinks you can enjoy. You can even display the results of the targeted story based on your frequent searches and local areas.
This strategy is ideal for business with a physical location. However, you do not need to use your business location as a sticker for your story. Please include local landmarks and popular public places nearby and display them in more popular search results.
When you add a location sticker to the Instagram story, it will appear in more search results and potential customers will be able to find you easily. Depending on how popular the place is and whether others have a current story, you can gather noticeable attention from the crowd, making it stand out from the crowd.
Why hash tags are important in Instagram Stories
For location-based, service-based, or online business, high-tags can be found in Instagram. You can use hash tags related to business industry, topics, styles, or other factors.
For hashtag searches, post captions or comments are entered in the content that contains the corresponding hashtag. As with the location sticker, a list of hashtag search results is displayed, and when you tap the desired hashtag result, the gallery of content associated with that hashtag opens.
Adding a hashtag to the Instagram's story may cause those stories to appear in the hashtag search results. As with location-based search results, if there is a story associated with the hashtag you are searching for, a circled icon with Instagram will be displayed at the top of the search results page and you can view those public stories.
reference:InstagramYou can display the story associated with a particular hashtag by tapping the story icon at the top of the hashtag search page.
Hashtags are 1 of the most common way people search Instagram content. Using the appropriate target hash tags associated with your brand or industry makes it more likely that if you add them to your article you will find potential customers looking for that content. Using a more specific and targeted hashtag will generally help you get better exposure than using contextually widely used less used hashtags.
Conclusion
If you are using the story as part of Instagram marketing, clickable hashtags and location stickers can extend your reach to more potential customers. Strategically using these tools can promote traffic and followers in both B2C and B2B businesses.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
