Do you want your Instagram feed to reflect your brand?
Are you looking for ways to create Instagram Presence that people are aware of?
Attracting your target audience in Instagram starts with a well planned approach to your visual.
This article shows you how to define an Instagram style for your business.
table of contents
Echo your visual identity of your brand
Brand assets such as fonts, colors and logos are important tools for creating brand awareness and recall. With consistent use of assets, followers can easily identify posts in feeds.
Brand assets such as fonts, colors and logos are important tools for creating brand awareness and recall. With consistent use of assets, followers can easily identify posts in feeds.
Freshii 's Instagram incorporates a logo effectively into the Instagram post. They do not add logos to all photos, but they are often enough to create an association.
reference: Freshii は InstagramWe incorporate logos into many pictures of
On the other hand, all Cadbury instagrams are repeating iconic purple. This not only enhances brand identity but also brings consistency to the aesthetics of Instagram.
reference:Cadbury の InstagramThe feed is focused on the symbolic purple link:
Selection of signature filter
1, the easiest way to curate feeds of an in-startgram to create consistent aesthetics, is to find the appropriate filter and stick to it. This does not mean that you need to paste a single filter on the rest of Instagram brand life, which means to limit to some similar filters.
This is a subtle visual hack, but as you can see from the things_to_make_and_do Instagram feed, it is very effective.
reference:things_to_make_and_do Instagram. 1 Create one sticky Instagram feed using one filter.
TV person People Lauren Conrad uses the same filter for all photos. This not only creates a bond with her tame but also makes her feel like a mood or mood.
reference:Lauren Conrad Instagram. Feeds are unified by using the same filter in all images.
When choosing a filter, think about the feelings that people want to remember when scrolling through the whole Instagram. Classic? Vintage? Is it dark and provocative? Bright and ventilated? The right filter will help you capture the mood of your post.
Another fun way to think about Instagram filters is real scientific research. Refinery29 shares the best filter based on science.
Share how-to content
The only way to create using photos with Instagram is not just to use filters. There are many other ways that you are interested in your photography! For example, a photo collage is a fun way to display multiple images in 1 posts. It is visually dynamic and very useful for marketing visual content.
Naturally, brands like Benefit who have many goods love to use photo collages with Instagram. Collage is ideal for creating a visual step-by-step guide as shown below. Please add number, text, even logo to your collage brand.
reference:Benefit InstagramThe good news is that you often use photo collages with Instagram posts.
In this collage, Staples has a bit of fun to show fans a clever way of reusing floppy disks as desk accessories.
reference:Staples Instagram. This Instagram Photo Collage by Staples shows a clever way of reusing a floppy disk as a desk accessory.
Video is also an important type of visual marketing content. Do you know that the likelihood that followers watching videos will purchase products is 85% higher? And by XNUM X it is predicted that 2019% of all Internet traffic will be composed of video.
