Is your site social?
Social media is no doubt a powerful marketing and communication tool for companies that accept it and for nonprofit organizations.
Still, most of us, our website is still a place where rubber encounters the road. It is a place to turn visitors into leads and prospects to customers. It is a place to build your list and sell your items.
Can you inject some of the "humanity" of social media into your website without sacrificing sales ability? Can I use social media to convert traffic to your website without leaving your community?
More and more companies indicate that this is a achievable and valuable goal. We believe that both will lead to better communication, foster brand loyalty, better, more responsive, more profitable enterprises.
Here are examples of 9 examples of how to integrate social media activities into your website to get the best results.
table of contents
Add social media button to homepage
A few years ago, after you took me there for the first time, the idea of sending people from your home page to another site seemed to be frustrating. However, many companies enjoy long-term benefits even taking into consideration the short-term risk of acquiring followers, fans, subscribers on the social media platform and sending them from the website.
Someone can follow you on Twitter, become LinkedIn with you, or subscribe to the YouTube channel so that you can keep the communication line long after leaving your website.
Connect your blog to your website
The boundary between the blog and the website is not ambiguous. Many companies have chosen to build the entire site on a traditional blogging platform like WordPress.
Regardless of whether your blog shares your domain with your website, you can see your blog posts from the homepage and improve the interactivity of your website.
Embed video on website
Few well-organized videos are appealing.Imagine adding a how-to or descriptive video to your product or service page ... how compelling?How much can you increase your conversion rate by showing examples of how other customers have been successful with your product?
Make your website shareable
The retweet button and the Facebook Like button are not just blogs. You can add it to any page of the website so that visitors can more easily share the content on the network.
Add presentation to website
If you are promoting a business through public speaking, you can post your presentation on the site to maximize the results.
The best way to do this is to set up a free account on SlideShare (I think YouTube for PowerPoint). After uploading the slides, you can embed that presentation on your website or blog with SlideShare. This will allow interactive experiences of visitors who can click slides.
Social Bookmarking New Content
When adding a new article or archiving your email newsletter to your site,StumbleUpon,Reddit,DeliciousPlease add them to the appropriate social bookmark site such as. These popular sites can lead a large amount of traffic to websites in a short period of time.
Add a box like Facebook to your website
We are all influenced by other people and are often called "social evidence". When we see friends and people, we are more open to like ourselves.
Visitors who add a box like Facebook to your site can quickly see the number of people who liked your business on Facebook. You can know the level of social media efforts by adding posts to the wall. Like a box.
In addition, it's easy for site visitors to like sites without leaving the site.
Feed to your website
Websites tend not to be updated frequently. It's probably getting worse due to the rise of blogs and social media.
If you do not have a website, you can keep fresh by adding feeds from all social media platforms that generate blogs, Facebook, Twitter, RSS feeds.
Use QR code to increase traffic volume
The QR code is an 2 dimensional barcode that can be scanned with a camera with a smartphone. Once scanned, people can be redirected to the website (there are other tricks as well). QR Code Marketing for Small Businessと How QR Codes Can Grow Your BusinessPlease see the mechanism of.
Even posting QR codes on social media profiles and real world (direct mail, business cards, posters etc), you can use them to direct people to your website.
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
