Do you want more social traffic to post on your blog?

Thinking of ways to adjust the posting share of your blog for each network?

Properly sharing your blog posts through your social media channel will help to provide a steady stream of visitors to your blog.

In this article, I will show you how to successfully cross-promote blog posts on top social media platform.

What is Social Media Cross-Promotion?

To effectively cross-promote blog posts, you should not just broadcast the same message on each social network. We need to tailor the message to each platform and audience.

For example, when advertising a new blog post, you may need to deal with Facebook friends differently than LinkedIn's business contacts. On Twitter, since it is limited to 140 characters, it is necessary to keep messages short and easy. In Pinterest, your image is the main way to draw attention.

Each social network provides a variety of options for advertising content. The number of characters allowed differs and the image size is different. You can add a hashtag to make the post searchable content, or add a handle to connect directly with the follower.

The way the community interacts with the various formats is also different. For example, using multiple hashtags works fine on Twitter and Instagram, but using Facebook or LinkedIn does not necessarily give the same result.

I will explain 5 top social networks and how to promote blog posts to appeal to each community.

Share on Facebook

On Facebook, you can promote your blog posts with your profile, page, and group.

Facebook posts can contain up to 10,000 characters, but only the first 480 characters are displayed in the timeline. The rest is hidden behind the See More link. Please put the essence of your message in the first 480 letters. Keep in mind that Facebook postings below 50 characters have been shown to be more attractive than long posts.

Posts with images work best on Facebook. When you share your blog post, upload the image and try linking the link in the text field instead of using the auto link preview post. This trick will help broaden your Facebook posting.

In addition, Facebook automatically uploads these images to your Facebook album so you can use all linked blog images in 1 places so that your community can access it.

Please add personal and attractive comments and ask readers to state their opinion. A hashtag can turn an article into searchable content, but it does not work well with engagement on Facebook.

The best time to contribute to Facebook is 1 hour from 4 time, 6 time in the afternoon to 10 hour, weekend.

The best frequency for posting to Facebook is 1 days 1 times. Please share the blog post once for the first promotion. Please share with your profile, your page, group. Please reshare your evergreen tree blog post every 2 ~ 3 months on your profile and combine with other precious content.

Tweet it on Twitter

Twitter is the first social network to introduce hashtags and handles, improved search and networking options. The platform has recently changed the 140 character limit to make a little room for posting. Twitter exceeds the 140 character limit, but there is a short message service at its center.

Tweets less than 140 characters are best. Please include images and links to get more retweets.

Add up to 4 hashtags to make it easier to find tweets for trendy keywords and increase responsiveness. If you give credits to specific Twitter accounts or send messages, include @ handle.

You can improve the results by adding action-calling phrases. For example, please retweet, help, or ask the user to follow you.

The best time to post on Twitter is from 8am to 10am, 11am to 1pm, and after work from 4am to 7pm.

The life time of the tweets is about 18 minutes. Therefore, it is useful to share your blog post on Twitter multiple times on different days and times. Sharing it up to 4 times for your first promotion, then slow down to weekly and monthly frequencies. We will post evergreen content every 2 ~ 3 months, but always mix articles with curated content and other related content or retweets.

Post to LinkedIn

With LinkedIn you can post to your profile, company or showcase page, and group. You can also republish a blog post on LinkedIn Pulse or SlideShare.

Your company's page contains about 600 letter updates. Text beyond the first 150 characters will be truncated and the reader will need to click more to see the complete post.

Sharing blog posts with images and links is most effective with LinkedIn. Make your text personal and attractive. Ask or encourage readers to interact with your posts.

Posting with how-to and lists tends to generate browsing, favorites, comments, sharing of the most posts on LinkedIn.

The best time to contribute to LinkedIn is 8 hour AM X AMUM X hour, X PM AUM time to X PM X PM X hour.

Please share your blog post once for the first promotion. Repeat 1 times 1 times in the 2 weekly, and the LinkedIn profile will lower the rate every 3 to XNUMX months, but it will not reduce it on your page.

Depending on the content you can post to a company page or showcase page, but you can do it on another time or day of the week. We will share the content of your blog in the appropriate group, but please use different texts depending on group or target audience and post at different dates and times.

You can also publish the content of your blog in LinkedIn Pulse and publish it as a document on SlideShare. Both are powerful high traffic networks for business audiences.

Pinterest's pin:

In Pinterest, the image is the most important part of the pin. Please use the description to tell what Pin is. Pinterest will give you an 500 character to describe your image and comment. You can gather images in the album to sort by topic or brand or post images of any size.

Please save your explanation between 150 characters and 300 characters to urge users to click. Include searchable keywords as hashtags in image descriptions.

To promote your blog post, add links to the pin's description to increase clicks on the site, as the user can click on the pin to actually visit your site.

In order to encourage involvement of followers, add a call-to-action phrase (Repin, Read More, Learn More, purchase etc.) in the explanation.

The best time to publish in Pinterest is from afternoon 12 hour to afternoon 2 hour, afternoon 7 hour to afternoon 10 hour. Please post on the weekend as well.

For the first promotion, please share the feature image of your blog post to Pinterest. Continually post all sharable images from your post gallery over the next day and weeks. In this way, you can reshare blog posts with various visual elements.

Display on Instagram

Instagram displays images in a single stream. Instagram picture post life is much shorter than Pinterest. Most interactions are done within the first few hours of posting.

Instagram provides a unique square size for 1080x1080 pixel images.The caption can be up to 2,200 characters.Only the first three lines of them will appear in the news feed. (If the first paragraph is less than 3 lines, Instagram will be cut off at the end of that paragraph).You need to click the More link to expand the truncated post.

Try communicating the essence of your Instagram postings with the first 155 characters.

Hash tags are important in Instagram, and many captions consist only of hash tags. Please use your blog post keywords as hashtags so that as many Instagram users can find your posts. You can add hash tags up to 30.

Clickable links are not displayed in Instagram, but you can direct the followers to your blog by adding a URL to the caption or by directing the user to the URL of the profile.

The best time to post in Instagram is noon and evening after work.

In order to promote Instagram's blog post, please share the special feature image first. Then share your other images from your blog post gallery over several days and weeks and advertise it with different visuals.

Conclusion

By mutually promoting content on social media, you can increase traffic to your blog. However, sending the same message to all networks misses outreach and engagement opportunities.

Instead, you need to match your posts with each network and audience. In most cases, there is no need to make major changes. You can significantly improve results in slightly different ways.