Do you want a better plan for your social media marketing initiative?
Looking for tips to succeed?
In this article, I will show you how to select, track and track the progress of 4 one of the most important social media marketing goals.
table of contents
Increase brand awareness
Social media is the best way to spread that word. The number of active users per month on Facebook alone is 19 billion 4 ten million. Regardless of the sale of skin care products and IT outsourcing services, your business will likely benefit from a powerful social media campaign that puts your brand's content in front of the right people.
We recommend that you set brand awareness goals if you are releasing new brands or products, losing market share significantly or trying to enter a new target market.
Brand awareness metric
Since you need a focus group to measure brand recalls, there are some problems in measuring brand awareness. But some specific numbers will give you a good idea of how strong your brand presence is:
- Average reach per post
- Web site traffic from social media
- Number of followers
- Number of brands
- Engagement level (like, share, comment, reply etc.)
- Audio share (brand coverage compared with competitors)
In most cases, these metrics can be found using social analysis tools (such as getting Facebook Insights' s Facebook metrics) and free tools such as Google Analytics. More complex metrics like Share Voice require specific tools such as TrendKite and Brandwatch Analytics.
How to increase brand awareness
After identifying relevant indicators, it is time to improve them. First of all, please post content that fascinates viewers. Because your brand competes with a huge number of other brands to attract users' attention, content has its own value.
We aim to create and share content that education, information provision, entertainment, or stimulation. 4 Please balance things of one type of content little by little, please minimize advertising articles.
There are several ways to develop content that enhances brand awareness. By injecting personality into the content, everyone can remind you that you are a human. You may try influencer marketing, but please approached in the appropriate way. If your audience loves free things, organize a contest or present.
To increase the reach of posts, please curate popular posts, leverage your viral, and add related hashtags to each post. If you have a decent marketing budget, you can invest in social media ads and make an effect. It is very surprising how accurately we can target audiences with social media advertisements.
There are several options here, but keep in mind the relevant indicators. Those are the numbers you are trying to improve.
Drive traffic / lead (Drive Traffic / Leads)
Website traffic and sales leads are indicators related to sales and revenue. Essentially, the social media platform has labyrinth hyperlinks and clickable media so it makes the sales and revenue growth process considerably easier. But to promote traffic and guidance, you need to be familiar with what the user is prompted to click.
If your sales are stagnant, you do not get attention on the content of the website, or you want to support the inbound marketing funnel process, you can set goals to promote traffic and leads. In this Facebook advertisement, JAM encourages potential subscribers to learn more about online courses for children and to sign a free trial.
See: https://jam.com/ This JAM advertisement encourages users to register for a free trial of online courses.
Tracking traffic and lead metrics (Traffic and Lead Metrics to Track)
When aiming to increase traffic and leads, analytics must be your bread and butter. They will tell you exactly how your social traffic and lead generation efforts are working. The analysis you need to track is as follows.
- Traffic from social referrals (page view)
- Duration of social referral session (bounce rate)
- Form submission from social referral (email subscription, gated content sign up, inquiry form)
- Social Introduction Sales Conversion Rate
Traffic, leads, and conversions are important, but please also look at the actual revenue generated from social media referrals. If social conversions do not contribute to earnings comparable to traditional conversions, there may be traffic / quality issues in the source.
How to promote traffic and lead
To increase traffic, we will set up a major strategy to achieve the target strategy objectives. The closer the specific and relevant content is to the target audience, the better the conversion rate from social referrals will be. For example, this Host Analytics ad promotes a white paper on Microsoft Excel. The topic will appeal to financial audiences' target audience.
Reference: https: //hostanalytics.com/
You can combine several strategies to increase traffic and leads. First of all, make sure your profile matches the beauty of your brand and meet the user's expectations. Also, please link to the site as necessary. Please link to your website in other places where you can insert words to promote your bio, your brand post, and related actions.
When creating content, regularly promote the latest blog posts and content offerings (ebooks, whitepapers, templates etc) to promote traffic to brand assets. In order to further increase the range of reach and exposure possibilities, please introduce the content with the best result.
Advertisements and influencers can also help you promote your content. When investing in social media advertising, make sure that it is the target you are targeting and avoid wasting money on irrelevant traffic. Influencers can help you create content that both followers and followers can share with your viewers by sharing links to your website.
IBM's Lead Generation Campaign (IBM's Lead Generation Campaign)
IBM enables its staff to engage with viewers via social media. For example, sales teams can participate in existing social media conversations, find and collect new leads,Social Computing GuidelinesIs clearly defined.
IBM, which adopted social media marketing early, was well aware of the motivation of viewers.
reference:IBM の Social Computing GuidelinesHelp the staff to attract the audience's attention, increase consciousness and find leads.
When IBM released the cloud service, the company wanted to find the user, confirm the eligibility, and guide it to the appropriate landing page for lead capture. However, IBM wanted a more cost-effective channel than search advertisements.
Sales staff focused on social media initiatives on Twitter and LinkedIn, made great results, increased traffic and developed leads.
- Twitter follower number increased by 55%
- 2,000 or higher click to cloud product page
- 19% of total traffic to cloud product page is from social media
I am Nguyen Me Fuen. . I am a Vietnamese student in Japan. Pacific Northwest University · International Education Department 4 is a graduate student. I am interning at 123Server Co., Ltd. now. We will investigate the world information and the Vietnamese market by SNS marketing method.
