In considering attracting customers, we must not mind about customers who are coming for the first time, but also about repeaters.
In that sense, it can be said that the importance of measures to fix customers (repeat) is increasing.
So, I would like to have the idea of following customers who are coming now.
Let's introduce the effect of specific follow first.
table of contents
The effect of repeat
By following the first step, you can prompt the person himself to come back again.
Furthermore, if you have a good impression, it spreads not only to your repeat, but also to the surroundings.
Since we can spread the word of mouth again, we can also PR for the people around us.
Following can be a substitute for promotion and advertisement.
How to keep followers and customers
To what extent do you have specific actions for follow-up?
First of all, there is a method to listen to a mail address in some form, and to do e-mail magazine delivery etc.
Even an address or a phone number is fine, but considering that the other person lives abroad, the e-mail address will be easier to use.
If you fill in the questionnaire, it will make it easier to hear the email address by telling the benefits for the opponent, such as being able to receive dividends and benefit services.
Recently, there are also ways to make full use of SNS such as "facebook", "twitter", "waybo", "we chat".
It is also handy to hand out the shop card carrying the shop's SNS information.
Hurdles are lower than listening to e-mail addresses, so it can be said that it is a measure that you can feel free to do.
In order to have contacts continuously, it is necessary to send useful information other than sightseeing. It is also good to provide coupons that friends and acquaintances can use, discount tickets that can be used at overseas facilities.
How to create an intermittent relationship
- Make a mechanism with user advantages such as discounts and benefits, get them to become members
- Acquire e-mail address and address and follow with e-mail magazine or handwritten DM
- Have their follow-ups on Facebook, Miho and Minakuchi, etc. and submit information
Have them use our company even locally
- Prepare an environment where you can purchase expendable items at cross-border EC so that they can be purchased periodically even after returning home
- When there are overseas stores, we offer coupons that can be used at the store
Let's not only "quantity" but also "quality"
There are two 2 methods to solve the problem of the tourist spot where the population is reduced and there are fewer repeaters.
One is to change from a place called "going once in a lifetime" to a place "I want to go many times" and making it a "repeater".
To that end, we have to improve not only the standardized service for group customers but also 1 one more customized service to improve satisfaction.
The other is to raise the unit price per 1 person.
Of course, if you raise only the unit price without doing anything, it will become "bumpy", so here again you will be required to raise the quality of the service and raise your satisfaction.
In other words, raising the unit price of tourism and improving satisfaction and increasing repeaters are two sides of the same.
In overseas, especially after the 1980 age, the mainstream is a "voluntary management" way of thinking that cultural properties are used as tourism resources and that revenue is turned into protection / repair.
For example, you can see that the entrance fee for British cultural heritage tends to be higher than in other European countries.
This is why the British government's tourism strategy is taking "quality rather than quantity".
In the tourist number ranking of 2015 year, France was 8450 million of the world cut toppings, but in the tourism income ranking it is the world 4 place.
Meanwhile, Britain was 8 million in number 3440 in tourist ranking, tourism revenue is almost the same as France in the world 5 place.
Reference: Foreign customers in the world Ranking by country
World tourism revenue by country ranking
The reason why we could catch up with tourism revenue though XNUM is the number of tourists as much as 10,000 people, because Britain is taking a strategy to raise the unit price per tour 5000 people drop locally.
"Tourist strategy" is a matter of course, "quantity" of tourists is also important, but even if you are stuck with "quantity", income will not rise.
There are also ways of fighting to aim for "superior customers" who are well-paid by raising the value of tourism resources.
The UK steadily does it and is enhancing tourism income.
The thing to note here is that the cultural heritage of England is not just increasing the admission fee.
By offering various "services" such as devising methods of exhibition, we raise the satisfaction of tourists, thereby realizing an increase in unit price. In other words, differences in contents and differences in added value are reflected in price.
Summary
In order to increase the number of repeaters, we have to offer even higher degree of satisfaction than we do now. Sightseeing strategy is important of course, "quantity" of tourists is important, but if you just stick with "quantity" and forget to improve "quality", tourism income can not rise. So, improving "quality", collecting repeaters is an ideal form of tourism.
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
