Tourism strategy in Singapore

singapore-river-1024x768 Singapore tourism strategy

Although tourism resources in Singapore are limited, we make use of the potential possibilities of mankind and make tourism successful. Source: https: // pixabay.com

table of contents

Tourist resources in Singapore

Singapore is a small island country in Southeast Asia, covering 719 square kilometers and XNUM X million people population.
Reference:Singapore
It is in a tropical climate, there is no clear season, humidity, heavy rain, etc., there is no river or lake water.
The length of the coast is 193km, except for the artificial beach of Sentosa Island, there is no beach in Singapore.
Although tourism resources in Singapore are limited, Singapore utilizes the geographical position as a base for international shipping and air exchange, and utilizes the potential potential of human resources to develop tourism.

Every year, Singapore has more than 2 million international tourists almost 1000 times the population.
The average annual growth rate of tourists and average income from 2010 to 2014 years reaches 2% in 10 digits.

The tourism industry is one of the major industries in Singapore.

Singaporean government's efforts in tourism

Speaking of sightseeing attractions in Singapore, such as Marina Bay Sands, Sentosa Island, Night Safari (the world's first night zoo, opening in 1994 year), large government-led techs In addition to the animal park, there are other areas such as China Town, Arab street, Little India where traditional ethnic traditions and culture are left, Orchard Road with large commercial facilities and duty free shops etc. , It can not be said that tourist resources are abundant compared to other countries around.

Despite the abundance of tourism resources such as vast nature and historical buildings, the reason for the increase in tourists this time is that the Singapore Tourism Bureau, especially the Singapore Tourism Bureau, cites the country and the other Various tourism promotion measures incorporating each country have been conducted.

「Tourism 2015」

In the 2005 year, the Tourism Bureau of Singapore has announced tourism promotion plan "Tourism 10" in the future 2015 years.

In order for Singapore tourism industry to survive global competition and continue to support economic development as a major industry in the future, we will attract tourists from emerging countries such as China and India, in addition to the main target Europe, the US and Japan It is the background that it is necessary.
"Tourism 2015" aims to make visitors 2015 million by tour 1,700 and tourism revenue to S $ 300 billion.
In order to achieve this goal, the Singapore Tourism Bureau has set three priority areas and is working on that initiative.

(1) Business field

To further strengthen Singapore's position as a place for advanced international conferences and exhibitions in Asia.

(2) Leisure area

Under the campaign of "Your Singapore", to develop to Singapore as a tourist destination leading Asia, where individual experience can be experienced.

(3) Service area

Establish a Singapore that can provide high-quality services in the field of education, medical care and finance services.

To achieve these goals, "Tourism 2015" aims to be "an attractive tourist destination for families", to develop entertainment facilities to be described later and facilities that can enjoy rich nature, as well as the famous Orchard Road We are redeveloping to make it the world's largest shopping area.
For the tourism industry, we also set up a S $ 20 billion Tourism Development Fund to support infrastructure development, large-scale events related to the three priority areas mentioned above, development of travel products, etc. It is.

「Tourism Compass 2020」

As a policy complementing the current "Tourism 2015", STB began preparing a roadmap for a new tourism promotion called "Tourism Compass 2009" from 10 Year 2020 month.
This is because the economic situation surrounding Singapore has changed in the four years since 2015 where "Tourism 2005" was formulated, and international competition in the tourism field has become more intense, so Singapore's unique competitive advantage We are planning to develop a new policy to maintain.

In formulating "Tourism Compass 2020", Steering Committee consisting of experts of public and private sectors was established, and five special committees (Task Force) which are particularly important for sightseeing strategy were established under it . In order to reflect not only the experts but also the views of the people of Singapore, widely recruitment of requests and opinions on the tourism field was made through STB's website.
2012 Year 3 In "Tourism Compass 2020" completed in February, 4 policy is set to achieve high quality tourism.

(1) Always developing new and original exciting tourist destinations

(2) Reconstruction and redevelopment of existing facilities

(3) Capture vitality of neighboring countries in Asia

(4) Strengthen international competitiveness

Future prospects

Prime Minister Lee Hsien Long said that the tourism industry in Singapore is expected to play a role as an industry leading the country's economy and plans to offer more attractive sightseeing facilities within the next 10 years.
We will carefully look at how Singapore will strive to strengthen its competitiveness in the future and create new added value.

Reference:

Policy of Singapore

 

 

Share this article: