Inbound is a different meaning depending on the industry being used.
In the marketing world, invisible marketing is gaining a lot of passion.
Marketing that makes good information on the homepage etc "to get it from customers" is like inbound marketing, just like having foreigners spend comfortable environment and attracting travelers from abroad .
By the way, the term inbound marketing was started by a company called Hubspot in the US.
It became widely known as the book "Inbound Marketing" of the founder of 2 people became a best seller.
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Why now is inbound marketing?
"But maybe that is a way of thinking from the front?" "Especially, I do not think it is new," but there may be people who feel it.
Certainly the concept of inbound has been from before.
For example, in call centers, it has been classified as outbound services for unilateral teleapoes and inbound tasks to respond to customer inquiries.
However, the background that inbound marketing is attracting attention, there is a big era change.
As the use of the Internet became everyday, the information behavior of people "knowing something" changed drastically.
People who had no choice but to acquire information through mass media such as television, newspapers, magazines or the like, now it is becoming commonplace for people to "search first" and find and search for information.
And they are even exchanging information and sharing ratings through social media and others.
Changes in people like this have gradually progressed and now it has become established.
The right to select information was transferred to the recipient side, and the power relationship between the sender of information (such as a company) and the recipient (such as the person in charge of ordering a consumer or a company) was reversed.
As a result, companies have been forced to transform their ideas into "how to send more information" to "how to make information needed by people who need it".
For inbound marketing:
1. Consumers got the initiative.
2. I think that companies will be useful to consumers.
3. A company gets information from consumers.
4. The company and the consumer exchange information.
Opportunity to be able to compete with customer-oriented seriousness
By the way, what do you think of such changes?
In a one-sided advertisement of a company that had been done in the era of outbound prosperity, although it is said that it is ostensibly customer-oriented, in reality business profits and circumstances have been given priority in practice.
It was annoying, disliked, even suspected by consumers.
But inbound marketing is the opposite.
It is marketing that builds relationships with customers while not being annoyed, being disliked, being trustworthy.
Whether the key to success can pass through customer-oriented in a true sense.
There are opportunities regardless of corporate size, capital strength, etc., if you think seriously about who your company's customers are and what you are seeking and using the website and social media well.
With wisdom, ingenuity and enthusiasm, you will be able to open up great possibilities for small companies and just new service!
Is not it also a big appeal of inbound marketing? By all means, I would like to try every effort.
How can we increase inbound demand?
Finally, let's see what kind of effort is required for companies and stores to increase inbound demand beyond now.
First of all, it is to make good quality products.
Just because it sells well, if you lower the quality aiming for thin profit sale it will not benefit foreigners, so you will not sell from next time.
In addition, it is a topic that travel agencies preparing tours by country and making the environment comfortable for tourists as much as possible are reputable.
From now on, it is also expected that efforts to increase the languages described in brochures, sites, guidebooks, etc. for foreign tourists to obtain information, which makes it possible to arrange bright staff in foreign languages so that they can communicate properly .
Summary of this time
- With the spread of the Internet, people's information behavior changes drastically, and inbound marketing has become mainstream.
- Whether you can seriously think about true customer orientation is the key to success.
- In the future, in order to raise inbound demand, we need to put effort and devise.
Source:
http://www.m-hand.info/blog/218/
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
