Important keywords of inbound business

According to a survey by the World Travel and Tourism Council (WTTC), more than a million 300 a day in the world,In 2016 year the number of international tourists arrivals will be 12 billion.
Increasingly inbound
As the business evolved, the need for inbound demand changed, new needs clarified, new marketing methods corresponding to it appeared, which resulted in the creation of a new inbound industry language.

For people who are starting inbound business from now on, as well as those who have worked on inbound business, also explained important keywords as "Word 8 election which inbound person should know about" so that they can be used in retrospect To go.

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What is Airbnb (Airbender Do)

Airbnb (Air B & B) is a service that matches "people wanting to stay (guest)" and "people who provide accommodation (host)" around the world, and individuals can easily post vacant rooms on the site and lend it can do.

Whether you're staying in an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people in more than 1 cities in 1 countries around the world at any price point for a unique travel experience.
With world-class customer service and growing user community, Airbnb is the easiest way to turn vacant rooms to millions worldwide and turn it into revenue
.

What is tax exemption?

To say briefly, it is to exempt taxes on products.

In Japanese, "tax exemption" has become one, but "tax exemption" has 2 types of "Tax Free Shop" and "Duty Free Shop".

Tax free Duty Free
Original meaning Tax = Tax Duty = tariff
How actual words are used Tax exemption for consumption tax Consumption tax, customs duties, liquor tax, tobacco tax exemption
Where there is a store In the street Basically it is an international airport departure area
Name of duty-free shop City duty free shops

Consumption Tax Duty Free Shop

Airport - based duty - free shops

(Derived airport type city duty free shop)

In the case of being referred to as "tax exemption" in inbound, in the case of "consumption tax exemption tax" above, and in the case referred to as "duty free shop" it means "city duty free shop" or "consumption tax duty free shop" There are many.

Generally, there is duty free to leave the international airport of which country, and shopping at the airport is a lot of fun for tourists.

Traveling Mae · Journey Naka · Traveling with Ato

Currently, in inbound marketing, the behavior of visiting foreign tourists "traveler E" "travel Naka" "traveling ato", that is, before visiting the trip, visiting during the trip, after visiting the trip, after phasing out It is becoming important to make appropriate approaches at each stage of the process.

What is private residence

Until now, it was said that Hinomaki "stayed in a private house for a fee, not a facility that operates in the ryokan industry."
In the old days it was not unusual to spare meals for travelers, making it to stay for free, but as times have progressed, accommodations such as inns and hotels have increased, and the number of people staying has decreased.

However, around the time of 2008, a housebroker intermediary service including "Airbnb (Air B & B)" will appear.
It is inexpensive and has acquired users all over the world because it is possible to experience the innkeeper and the unique experience of the hotel.

What is Spring Festival (Lunar New Year)?

The Spring Festival (Lunar New Year) is the New Year in the lunar calendar as the name of the alias "Lunar New Year".
The lunar calendar is a calendar mainly set in the movement of the moon, determined by the lunar calendar with reference to the movement of the sun.
There will be a shift in the month and day from the calendar (Gregorian calendar) which is currently commonly used in the world.
For that reason, the spring season celebrating the first month in the lunar calendar will be shifted every year on its start date.

I call the day before the Spring Festival as excluding.
At the New Year's Eve New Year's Eve, we prepare for the New Year by eating a special meal.
For that reason, on holidays every year, it starts from the day before the Spring Festival, from which it will be 1 weekly consecutive holidays. This consecutive holidays is called the Spring Festival (Lunar New Year) holiday, and in China domestic vacation is spent on homecoming and traveling.
As a result, during the spring season, inbound demand tends to explode in the same year.

Consumption

There is a tendency to shift from "mono consumption" to "consumption consumption" in inbound.

Unlike in the old days, what you need most in the present era is easily obtained.

Consumption behavior since the period of high economic growth has been emphasis on the possession value of things as symbolized by three sacred treasures (refrigerator, washing machine, vacuum cleaner) and so-called 3C (passenger car, cooler, color television). Such a consumption trend is said to be a mono consumption. The word "consumption" has come to be used around the 2000 age in the sense that it impresses consumers' sense of values ​​and how to use money has changed significantly from traditional mono consumption. Typical trends are not for ownership but for expenditure on special time and experiences, services and human relationships obtained from hobbies and excursions, appreciation of entertainment, etc., so that it is based on purchase criteria and .

 

 

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