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What is the meaning of inbound words
The word inbound will be taken up frequently in the media as well, and it will be a word that has been selected to be a buzzword for the 2015 year.
Then what is the image when you hear the word inbound?
Inbound is a word originating from English "inbound" originallyIt is an adjective meaning "entering, facing inward, entering from the outside".
However, it is used in many ways depending on the business field.When searching for the word "inbound" with Digital Hiroshi, there are several meanings.
The meaning of returning home, inbound.
2 The fact that the phone is coming from outside. Inquiry.
3 Meaning from outside to inside in computer network and communication field
4 "Abbreviation for" Inbound Tourism "" Foreigner's visit to Japan. For example, in the case of Japan, it is a visitor to Japan.
In the case of the travel industry it is a trip that foreign tourists visit.
Traveling from outside (overseas) to inside (domestic) is called inbound tourism, and domestic calls incoming tours and foreign tourists collectively as "inbound".
Before the recognition of the word inbound increased, we were calling "visiting foreigner market", "visiting foreign travel market", "visiting foreigner market", etc. However,Now it is called "Inbound" "Inbound Market" "Inbound Consumption" "Inbound Demand" is more commonly called.
In other words, many people know what the word "inbound" refers to and how they perceived this word more than before.
Inbound affected industry
There are many people who think that it is exciting inbound, but "I do not care about my industry."
However, in fact it is not, inbound affects a variety of industries beyond imagination.
Most of the consumer industry is involved in inbound.
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Industry that is likely to benefit from inbound |
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retail |
Convenience stores, discount shops, souvenir shops, outlets, shopping districts, etc. |
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Food and drink |
Restaurants, pubs, cafes, etc. |
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宿 泊 |
Ryokan, hotel, guest, residence etc |
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leisure |
Theme park, game center, zoo, museum, pachinko etc. |
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Transportation |
Train, taxi, etc. |
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Others |
Cosmetic manufacturers, real estate etc. |
In these industries, some companies have already taken measures for inbound measures, others are lagging behind, and the correspondence is divided.
The proportion of sales by inbound (judged by duty-free item sales) is variable for overall sales, but in department stores etc. in the popular area there are shops where duty-free sales exceed 20%.
Also, in areas popular with foreigners, there are areas where the rate of foreign guests in accommodation facilities exceeds 50%.
Although it is still the main area where the Golden route (between Tokyo and Osaka) is exciting, it is also true that spillover to local areas is expected in the future.
Inbound objects
Basically the target of inbound is a foreigner.
However, in addition to attracting foreigners,Inviting people from outside the prefecture in Japan is also called "inbound" because it is "from outside to inside".
As people flow into rural areas, money gathers, jobs are born there, employment opportunities increase, and local economies can be revitalized.
Besides that, it is better for foreign residents who live abroad to attend proactively.
Summary
Inbound develops more than ever with the travel industry.
The affected industry is very wide, including whether to respond to inbound demand, including whether or not to respond and its contents are questioned
There is also a voice called "Inbound is a temporary boom".
There are certainly temporary popularity boiling.
However, on the other hand, the "satisfaction" that you feel on overseas trips is increasingly higher.
This also leads to repeat visits.
In the future, inbound development is expected.
Of course there are not only merit in the inbound market.
There are times when deterioration of manners due to cultural differences, trouble that language does not communicate, there are problems such as shortage of accommodation centering on metropolitan area.
Religious differences and good impact on inbound also have a bad influence.
For these we need to continue discussions across the industry, and to improve one by one steadily.
bonus
As one bonus, I will organize the words.
It is often reported that "Inbound breaks through ● ● ● ● ● ● ●" in the mass communication, etc., but which statistics actually do?
There are many people who think that it is about "foreign tourists coming in", but strictly speaking strictly, "regardless of purposeI entered the country.Foreigner "thing.
In other words, immigrants other than sightseeing purpose are included.
For example, inbound statistical data refers to the "number of customers outside Japan" published by the Japanese Government Tourism Board (JNTO), but the subjects are all below.
- Tour tourists
- Individual tourists
- Business trip
- Resident
- Family of expatriates
- Students
- Re-entry
All of these are included in the inbound number.
By the way, in fact, this "how far to include in inbound" is based on the standards of each country.
In summary, the word "inbound" that is being reported in the mass media, etc. means that the collective term refers to the movement of foreign nationals who enter the country whatever their purpose is.
As permanent resident and crew members are included and may be inbound related statisticsWe can not simply compare statistics of each country.
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
