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What is "MICE"?
MICE (Miss) can not be excluded as an attracting customer measure that has great results in inbound.
MICE is a collective term for Meeting, Incentive, Convention, Exhibition / Event.
Meetings are mainly meetings and training conducted by large companies gathering group companies and partner companies.
Although it is also called corporate meeting etc., customers tend to have a high unit price in general for business purpose, and there seems to be a big opportunity for accommodation facilities and restaurants.
Incentives are awards ceremonies and receptions by head officers to employees with good business results.
Also called a reward trip.
Convention is an international conference, forum, symposium.
Exhibition events are sports competitions, exhibitions, trade fairs, etc.
Economic effect and ripple effect by MICE is immeasurable
In addition to economic effects, MICE is often related to corporate / industrial activities, research / academic activities, etc, so there are many parts that differ in character from general tourism.
For this reason, not only in the context of sightseeing promotion but also on MICE, not only the direct effect of "people gather" but also the recognition of added value and global significance derived from people's accumulation and exchanges it is necessary.
Specifically, the following three major effects are considered.
Creating opportunities for business and innovation
Collecting key members of companies and academic societies from around the world through MICE will create a network of stakeholders in their own country and overseas stakeholders and lead to opportunities for new business and innovation.
Economic effect to the region
Consumption expenditure of organizers, participants, exhibitors etc. through MICE holdings and related business expenditure will generate a large economic ripple effect mainly in MICE holding area.
MICE is said to have a wide base of economic and consumption activities such as conference holding, accommodation, eating and sightseeing and sightseeing, and it is said that the stay period is relatively long, and it generates economic effect to the surrounding area more than general tourists Is expected.
The economic ripple effect by MICE is something that can not be thought of on normal tourist trips.
The amount is generally said to be 1,2 to 2,0% when compared with the country's GDP.
| Unit: billion dollars |
MICE Market size |
GDP |
ratio |
| America |
2,634 |
139,737 |
Present in several = 1.9% |
| Germany |
711 |
36,074 | Present in several = 2.0% |
|
United Kingdom |
266 | 22,676 |
Present in several = 1.2% |
| Canada |
238 |
15,027 | Present in several = 1.6% |
|
Mexico |
181 | 10,355 |
Present in several = 1.9% |
| Denmark |
36 |
3,120 |
Present in several = 1.2% |
Create: Tourism Agency
☑ Country GDP (nominal) is IMF World Economic Outlook (2012 year 10 month)
Since the measurement method and target are different in each country, the market size of Í MICE can not be unconditionally compared
▽ Sales market size and GDP are different concepts, so direct comparison can not be done, but here we compare for convenience
Improve the competitiveness of the country / city
Through the holding of MICE such as international conferences, international and domestic people and information circulation, network construction, attractiveness and the like lead to improvement of business and research environment, leading to urban competitiveness and eventually improvement of the country's competitiveness I will.
Many overseas countries and cities have positioned MICE as a means of achieving it in the economic strategy of the country and city, and as a tool for industrial promotion and innovation creation in the strategic field / growth field, international conferences and trade fairs We are making use of.
It is important to recognize and utilize MICE as a tool for improving country and city competitiveness.
Unnamed: Nguyen Mai Huong (Nguyen My Fun). Born in Thanh Hoa Province, Vietnam. Occupation: Oka Daishi Literature
I work as an internship at 123Server. I like reading and writing from the time of elementary school students and I entered a specialized language class in high school. I decided to study in Japan to want to challenge myself.
I enrolled in a Japanese university, learned knowledge in various fields, and become interested in marketing among them.
We will begin writing articles towards the goal of finding something in common among the countries of the world and developing tourism business, whether Vietnam or Japan.
